Season 2 of Solopreneur Success Strategies – Introduction

Here is the current “Video” podcast from the Second Season of Solopreneur Success Strategies , How to Start, Run and Grow a Home Business. The newest podcast is first and you can click through other episodes on the right!

5 Signs You Are Failing As A Sales Consultant


Welcome to five signs you are failing as a salesperson is Jane Gardner and welcome. We’re going to be talking about some things that you may be doing that you don’t know about that are showing up as signs that you’re failing other than reduced revenue for yourself.

So let’s go ahead and talk.

What  if you find yourself begging for the sale rather than making it a win win for your client and you.

Your client has too many objections to buying then you can overcome.

You keep destroying your credibility with potential prospects by your behavior and you’re not sure what the behavior is that is causing this problem.

Or you’re losing more clients then you keep and you wonder what’s the problem.

Some people are a mystery to you so you don’t even try to contact them as a potential clients.

Well I’m Jane Gardner and I wanted to talk to you about you.

You may be the person who is turning them off

Or you may not understand who they are!

In 2014, I went and had a life affirming moment when I went to a Consulting Resource  Group workshop  on your personality development and I did assessments there.  I got a training as an Associate to recognize and adapt to other people’s personality.  In CRG, we like to  call it Personal Style as well as recognizing we all have different  Buying and Selling styles.

So,  for example:

You repeatedly ask for   for the sale and you can’t seem to get your client to buy.

Then maybe you should find out what your client really wants and whether you  actually having the solution!

If you’re busy trying to sell something to your prospect and they don’t seem to be interested.

Do they really want what you have or are you just using them and figuring out their prospects so they’re on my list so I’m going to try and sell to them?

Well,  if you’re in a conversation with a potential prospect and you knew their buying style,  you could adapt your selling style to have more success with that person.

Your client has too many objections to buying then you can overcome.

If you know what type of buying style the client has then you can adapt how you sell for a better relationship.

Maybe you’re just not giving them the information that they want or the style of selling that they like.

For example,  I like to go in as a buyer and do some research on what I’m buying  taking my Consumer Reports when I go into a store knowing exactly which one I want.

Of course usually it’s not there!  So,  the salesperson has to tell me what the benefits of their model is to that I were looking for because my model wasn’t there.

If you are thinking that people all buy the same then you are mistaken and you have to change that idea because there are at least twenty two (22)  selling styles as well as 22 buying styles in terms of your personality and your Personal Style and your Buying and Selling style so you have to be aware of these kind of things.

If you keep destroying your credibility with potential prospects and  they don’t believe you after a couple of calls.  Then you have to ask yourself  “How  important is your credibility?”

Remember that you have to be consistent in what you’re saying and what you’re doing and how you’re behaving and sometimes your buying or selling style may turn off people.

People have different ways of buying and selling.

If you’re losing more clients than you keep in a relationship once you get them then you have to ask yourself “What have you done wrong?”

You have to understand who your customers really are and what they really want from you.

You have to understand that there are different personalities and Personal Styles out there.  Maybe one person wants to be stroked and complimented on being such a wonderful customer whereas another customer  may want to just to know what’s going on.

So you have to be aware of the different customer buying styles so you know how to keep them all happy.

Some people are a mystery to you so you avoid them as potential clients.

For example,  I don’t like loud salespeople and I know why but you may not know that I don’t like loud salespersons.

If you approach me and you yell at me and say I’m wonderful. I’m most likely to be frightened by that as well. I don’t particularly like to be hard sold.

So you have to be aware that there are different styles of people out there and personalities.   Somebody might be frightened off by who you are. But what you have to do is realize that even though some people may be a mystery to you and they may not be people that you want as a client,  it is a myth that you should only work with clients that you like because you can.

Knowing your person’s personal style and their personality. You can find out how to work with anyone.  It is true!

That you can work with anyone.

I promise.

So, if you’re wondering why I’m talking about all this is just one idea on why you might be failing as a sales person and how you can improve your relationship with customers. And I have developed an offer for you that is based on looking at:

  • what your personality is
  • what your selling style is

because there are all these 22 different selling styles

so if you know what your selling style is and the person that you meet, you know their buying style then  by various techniques of trainings that I would go through then you will be more successful as a sales person.

You can be able to build a deeper relationship with your customer.

So the secret is who you are affects how you sell.

As well as who you are affects how you buy.

The secret is that your potential clients personality also affects how they buy and your personality affects how you sell.

So, you need to be able to adapt to how they buy.

Everybody makes choices in their life and they make buying decisions differently.

Knowing how a person buys is a secret to selling to more prospects.

As well,  knowing what is your selling style and how it may or may not be turning off a prospect will help you to make more sales.

So if you want to make more successful sales;

I have an offer for you and it’s an inaugural beta offer called “You and Your Sales Style.”  You can sign up there to get more free trainings about your sales style.


The Mental Game – Attitudes of Successful Entrepreneurs

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Welcome to The Mental Game.  In this presentation, we’re going to be covering four intriguing attitudes of successful entrepreneurs. 


You may not even want to call these attitudes; you might want to call them characteristics or traits or behaviors, or even habits.


But I thought it would be cool to look at four things that are not necessarily covered in traditional business books or courses or seminars.  Things you may have seen before but maybe didn’t get all that much attention, that I personally believe can help you.


If you implement even some of these ideas, it can maybe help you get to that next level in your business, even if your life.


Let’s take a look at what we’re going to be covering here. 


4 Mental Attitudes of Success:


  • A sense of MISSION – Successful entrepreneurs carry themselves with a sense of mission.


  • They go beyond OUTCOME-based goals and they focus on something a little bit different.


  • Successful entrepreneurs are very proficient at separating emotion from intellect, especially when it comes to decision making.


  • When the pressure is on, the best entrepreneurs actually get stronger and they get better at what they do and how they carry themselves.


Let’s dive into this.



A Sense of Mission


You’ve probably noticed in your life, I’ve noticed this in mine, that you can usually bucket people or group them into one of two categories.


There are people who are of the achiever mentality, versus there are people who are just going through the motions type of people.  Hopefully you’re more of the achiever type.


But I’m sure you’ve met people that fall into both of these categories.


I would venture to say some people are born into more of these achiever mentality.  They’re highly driven people, just by the very nature o their being.


But there are other people who have become very successful who are not like that to begin with, but they were infused with a sense of mission, achievement, purpose and so on, and they developed that characteristic over time.


Successful entrepreneurs choose to operate from a sense of purpose.  They have a sense of mission behind everything they do.


It’s not even just from a business perspective here.  This bleeds into every other area of their life.  No matter what action or goal they’re pursuing, there’s a sense of mission behind it.  There’s a drive, there’s a purpose, there’s a link back to their worth as a person and reaching their own potential to do more with their life.


There’s this drive, this sense of mission that all successful entrepreneurs have, and the best way I can get you to think this way or move you into this state of being or operation is illustrating an example from a few years ago when I was at a shopping mall.


This is an experience I don’t like to begin with.  I think it was the holiday season so I was shopping for my wife and getting some stuff done.  I go back out to the car, thinking I was done with my activities for the day, to the horror that my wallet was missing.  It wasn’t in my pocket and I had no idea where I had left it.


Instant shift.  Suddenly, a sense of mission to find this thing because I don’t want to lose it and all the horrible things that go with it, at least they seem horrible at the surface.  I’m sure there are worse things in life.  But you know what I’m saying.


You lose your wallet or something crazy happens, maybe not a wallet-related situation, and you’re on a sense of mission to find this thing.


Without thinking, put the bags in the car and back into the mall I go, to retrace my steps and figure out can I find it or am I out of luck here.


Every single action has a purpose.  Every movement I take.  I’m walking, basically running, trying to solve this problem and I’m not going to stop until I’ve done everything in my power to find it.


Now, to give you the closure of the loop here, I did end up finding my wallet.  I was super lucky that some good Samaritan happened to see my wallet.  It had fallen out of my pocket, I guess, when I sat down on a bench for a drink, and they returned it to a help desk or lost and found, and thankfully my wallet was returned to me, which was awesome.


But I’ll never forget this instant shift.  I was suddenly on a mission to find the thing, and I did everything in my power, without stopping, until I reached a logical conclusion.


This is sort of the mode of operation for successful entrepreneurs all the time.


So ask yourself this question: Do you run your business, do you operate your business and the activities and projects inside of your business with that sense of purpose and mission because you are driven to achieve, or are you falling more and more into the type of people that are just going through the motions?


You don’t like it anymore.  You’ve lost your passion for what you do.  How do you get that back?


What I’d like to do is suggest to you a 15-minute momentum builder, if you ever find yourself slipping out of the achiever mentality.


Find anything in your life, it could be something as simple as tidying your office, cleaning your desk, it could be something more sophisticated like completing a project or starting a project.  Maybe you’re a writer and need to begin the next chapter of your book.


Whatever it may be for you, set an iPhone clock or clock on your computer, some kind of timer, and give yourself 15 minutes to do nothing but force yourself to operate from a sense of mission, purpose, on whatever the task is you choose to do.


You give yourself the goal and you say, “For the next 15 minutes I’m going to do everything in my power to get as deep and far and high-quality into this task as I possibly can, to regain that sense of mission and purpose mentality I want to operate with.


What you’re going to find, this works very well for me and I’ve seen it work for others as well, is that at the end of the 15 minutes you’ll have gained so much momentum in what it is that you’re doing that if you’re not done you’re going to keep going until that particular task you chose is finished.


If you are done, you’ll feel so good about the achievement you’ve just made that you’ll want to move on to the next task.


This is where the power of momentum kicks in.  I’m sure you’ve been on a positive momentum swing at some point in your life and you realized how beneficial that can be for you.  This is how you create momentum.


This is how you generate a sense of mission in your life, and ultimately in your business, and you can become one of those successful entrepreneurs by developing this characteristic.



Beyond Outcome-Based Goals


Moving onto mindset number two, attitude number two, whatever you want to call it, thinking beyond outcome-based goals.


This is very, very important and it’s also quite subtle, if you’re not paying attention.


The main thing I want to illustrate here is that successful entrepreneurs, people that are just generally successful in life, are not only focused on external achievement.


External achievement isn’t everything.  It’s not just about making that next sale.  It’s not just about achieving the next salary level or receiving that promotion or completing the book or selling a certain number of units, or whatever it may be for your business.


Those things are important.  They’re measuring sticks.  When you reach those outcome-based goals you feel good about yourself.


But if you get stuck in the loop of only measuring your worth and only feeling happy when the outcome-based goals are being achieved, you can lose yourself.


The question you want to ask is, “What kind of person do I want to be?  Or what kind of person do I want to become?”


Outcomes are great, but becoming goals are just as important.


Successful entrepreneurs take time to not only set up the measuring sticks, like their outcome-based goals, financially, maybe it’s in their health and fitness world, but they also ask themselves, “How do I want to be?  What kind of person do I want to be with my family, with my employees, with my partners?  Do I want to be an inspiring leader, or do I want to be somebody that everyone lives in fear of?”


Of course, the people that want to be most successful want other people to be magnetized to them.  You’ll notice that.  Most successful entrepreneurs, whatever their personality type is, they could be completely introverted people or extremely extroverted or somewhere in between, they have this quality, this magnetic style about them.


They’re inspiring, and generally the rest of us want to be around them because they’re not just focused on the next goal, the next measuring stick.  They’re also focused on those, “Who do I want to become?” type of questions.


Another important thing to realize is those successful entrepreneurs we’re talking about realize both things are possible.  It’s not an either or scenario.


You don’t have to just focus all your life on “I’m going to be,” and just experience life as a being.  You can also have a lot of worthy outcome-based goals that drive you, while at the same time focusing on the kind of person you want to become.


It’s very, very important.  I encourage you to do this in your own success planning.  In addition to whatever revenue targets you’re setting, whatever health and fitness targets you’re setting, maybe there are relationship goals you’re setting, that you set the becoming goals as well.


How do you want to operate in certain situations?  How do you want to treat other people?  How do you want other people to treat you?  What would you want other people to say about you if they were giving a speech about you?


These are very, very important questions to ask, and this will move you from working on just outcomes, to working on who you want to be and going beyond those outcome-based goals that control far too many of us and often makes us lose ourselves in the process.


This is a very powerful characteristic.



Separate Emotion From Intellect


Now let’s talk about number three, which is the idea of being able to separate emotion from intellect.  Huge, huge concept, especially in the business world.


I’m sure you’ve seen far too many business owners who will just fly off the deep end in a rage, for things that really aren’t all that worth it.  They lose days or sometimes weeks of productivity because they’re so wrapped up in the emotions of what’s going on in their business, instead of taking a step back and handling the situation logically and from a more success-oriented perspective.


There’s a concept of feelings vs. principles.  This comes from a popular speaker named Eric Thomas, and he talks about how he never listens to his feelings because his feelings will alter and change on a day-by-day or hour-by-hour or even minute-by-minute basis, and sometimes he’ll forget what his true principles are if he just responds and reacts to the world around him, based on how he’s feeling in the situation.


What this means is whenever he’s involved in something going on, especially if it’s an emotional situation, he takes a pause, he steps back and evaluates what his true principles are and makes his decisions, how to react to situations, based on what his principles dictate he does, versus how he’s feeling in the moment.


How well do you handle this in your business? 


How well do you handle a surge of negative emotion?  Do you allow that to throw you off course and become less productive and maybe lash out at people, causing even further damage in your business?

Or are you able to weather the storm and make educated, intellectual, productive decisions, despite the fact you may be angry or upset or insulted or whatever else is going on with you?


Here’s an excerpt from a previous program I made, where I dive into this topic a little bit.  I’d like you to think on this from the perspective of how well you’re able to separate emotion from intellect, and hopefully some of this sticks with you and gives you something you can work with in your life.


“Family, friends, you name it, there are many times where we bump up against other people, and our ability to examine and understand what’s happening in the world and what other people are doing and what their intentions are, looking at that intelligently and separating what our emotions are telling us about that situation.


Sometimes by the nature of how our world works and how we work as humans, our emotional reactions to situations may cloud our ability to actually effectively deal with what’s going on and effectively examine what’s really happening, so we can make an appropriate response.


I think this is best summed up in a book by Robert Green, called The 50th Law, which is all about the rapper, 50 Cent, and how he obtained his power.  Phenomenal book, you should read it.


But there’s a quote in that book that I often have been looking at recently, and it says, “When you look at people through the lens of your emotions, this will cloud what you see and make you misunderstand everything.”


I really want you to think about that for a second.  How true is that?  How often have you been in a situation where somebody may have been forceful or aggressive or accusing when they shouldn’t be, and you immediately want to be defensive and explain yourself?  They’re trying to pull you into a situation, that you really don’t even want to get into.


If you immediately go with the emotional reaction, you will lose that situation.


Whereas if you intelligently learn how to step back and almost interrupt that natural reaction where emotion takes over and you take a moment to examine where they’re coming from and what is causing that person to behave in this way, usually it’s some kind of fear, some kind of personal issue that’s going on in their life and it’s manifesting in their interaction with you.


If you’re able to take a pause, I’m talking a half of a second pause, to just interrupt your emotional reaction and give it a second and then examine what exactly is happening here, you might change the way you react and respond to a situations.


In some cases it’s going to be totally natural, but you can refuse to emotional respond but instead respond intellectually, get to the heart of the matter and address the real issue of what’s going on here.


As an example, a couple of years ago in one of the products I was involved in, we were selling a done-for-you type of service and it was fairly cheap.  Let’s say it was around $50.  It wasn’t like we were breaking the bank for people when they bought this thing from us.


For whatever reason, this guy that purchased had an issue.  He was trying to access his purchase and there were problems with the system.


First of all, he couldn’t download his information.  Then he tried to open up a support ticket and something happened where our support team didn’t get his message.


A series of things went wrong, and considering we had thousands of customers, this is going to happen from time to time and some people are going to get angry.


But this guy insisted that even though we were a legit company and there were real people and we were trying to solve his problem, once we got a hold of us and we realized what was wrong we were trying to fix the problem, but because it took so long he was convinced we were scammers and out to steal his money.


No matter what we said, we were just horrible people and out to steal everyone’s money.


At that point, I realized if I tried to explain myself and get defensive and say, “Well, look at us.  I have my picture here and we have our website up.  How can we possibly be scamming people?” that’s a losing battle.


When it came to this guy, I just eventually decided to not even go down that path.  We just simply issued a refund.


He had no legs to stand on anymore, because if we were trying to scam him then why would we issue a refund?  We just walked away from the business altogether.


We didn’t try to right the situation.  We didn’t try to explain what went wrong or why it happened.  We realized there was no changing his mind and all we could do was wash our hands clean of that situation and move on.


I handled it very transactionally.  I was lucky in the situation because we had been dealing with thousands of customers and many, many support tickets and I was sort of heading up how we were handling all this stuff, so I had seen my fair share.


Now, if that had been my first interaction with a negative customer or a customer, period, I probably would not have had the wherewithal to do that.  I probably would have been sucked right down into that rat hole of defensiveness or arguing or getting into a heated battle, or who knows what it would have been.


But it would have ended poorly for me.


Again, luckily I had been exposed to enough of these types of situations to know emotion is absolutely the losing game here, and so I separated through it.


I did not examine this person through a clouded emotional lens; I separated the two.


Here’s the thing.  This is the important part of all this.  I’m not saying you will not feel the emotion, and in fact that’s a big hiccup for a lot of people.  You’re still going to feel the emotions of defensiveness or of upset or anger or hurt, when people are attacking you and coming at you in a way you don’t think is justified.


I want you to remember that feeling the emotions is not wrong, and in fact you should come to expect it.


But what you should also come to expect is your ability to interrupt the need to react emotionally and just react out of intelligence, even if you feel the emotional hurt or offensiveness.  You can still act in spite of that and act in a way that’s more appropriate to winning in the situation.


So that’s the key thing here, is to not react to the emotions, but also don’t judge yourself if you have the emotions.


Even if you’ve dealt with this situation 100 times, you still may not be able to turn those emotions off of feeling upset or angry or defensive, because it’s human nature.  We want to make sure people understand us and we can explain ourselves.


But it doesn’t mean you have to physically do it.  You can make a more intellectual decision, while feeling those emotions.”



Better/Stronger Under Pressure


Let’s move onto the fourth and final point here, and that is successful entrepreneurs are actually better and stronger when they’re under pressure.


This is a tough concept for a lot of people to wrap their heads around.


Most really successful entrepreneurs, especially as they’re climbing the ladder, the pressure increases.  There’s a higher demand.  Their business is building.  There’s a bigger customer base.  There are more customers, partner, staff, you name it.


The level of pressure, in general at all levels, increases.  There’s more demand on their time.  There are more cash flow considerations.


You can imagine all of the stuff that starts to happen.


Here’s one thing I’ve noticed.  Successful entrepreneurs, the ones that really take off to the next level, have literally trained themselves to respond positively to this type of pressure, versus negatively.


A person that handles this negatively would see an increase in demand like this and immediately fold into a shell and say, “Oh my goodness, I can’t handle this.  There’s too much coming at me.  What am I going to do?”


Versus the successful entrepreneur has trained themselves to realize that an increased demand means an increased level of success in my business.  It means increased opportunity for me to be able to handle more.  It’s a higher capacity.


Really what it is, it’s a rite of passage for more success.


You cannot obtain a higher level of success if you can’t handle the current amount of stuff coming at you.  The current amount of pressures coming at you.


What I’ve noticed is the most successful entrepreneurs can withstand incredible amounts of pressure because they’ve trained themselves to actually decompress and become calm, even when the situation appears to be chaotic and hectic around them.


There are a number of different strategies that come into play here, but this involves a lot of self-control, self-introspection and physical manipulation.


First of all, one of the tips I like to recommend to people is as soon as you begin to feel pressure in your business, whether it’s demands from staff, clients, partners, whatever, take that moment to automatically interrupt whatever your natural reaction is, and study it. 


What do you do by default?  Do your shoulders get tense?  Does your breathing increase?  Do you start sweating?  Do you feel a general sense of anxiety? 


List all of it out and understand how you default, when these situations occur, so that you know what to expect in the future.


Second, you want to decide what to do instead.


If your default is to suddenly feel a sense of anxiety and to get tense in your shoulders and your back and whatever, in your posture, you can create your own exercise.  You can go to YouTube, for all I care.  Create exercises to immediately counteract that physical reaction that’s happening in your body.


One of the tips I learned in Navy Seals books is box breathing technique, where you breathe in a certain pattern, deep breaths over and over again, until you naturally force your body to calm down, physically.


When you calm down physically, the rest of your being goes along with it and you suddenly begin to feel better. 


Nothing else has changed around you.  All of the pressure still exist.  The demands are still on you, both mentally and sometimes even physically if people are there in person, but you yourself have changed.


You’ve changed your body chemistry to become more resilient to those demands.  Now it’s a matter of habituating that, so you can handle it over and over again in the future.


This is just one tiny example, but the point I’m making is the most successful entrepreneurs realize and accept with open arms, the fact that pressure is going to increase as success increases.


The only thing that’s left to do is be able to handle yourself and keep yourself calm, relaxed and prepared to take on the next challenge, so that whatever is going on around you will not impact your productivity and you can stay strong on the road to success.


Take a few minutes right now to uncover and identify the situations where you feel the pressure and what you’re going to do instead, so that you can make your rite of passage for more success and you can handle more pressure so you can grow further.


This will be an unbelievably powerful experience for you, when you learn to implement it.




I hope these four ideas have maybe shed some light on stuff you haven’t thought about before.  Maybe you can go examine some successful entrepreneurs you really respect and admire and see some of these characteristics.  See the parallels I’ve uncovered today.


Even if you just take one idea and run with it, I would hope you consider this a successful investment of your time.


Thanks very much, I appreciate it, and I look forward to hearing from you. 

No More Used Car Salesman

In recent years, the Internet has changed the world of marketing. Marketers can no longer use the same techniques today that worked yesterday. The attitudes and behavior of your customer have changed, and to be successful you have to change with them.

Don’t Believe the Hype

Over the last few decades, consumers have endured a flood of sales and marketing material. They’ve been inundated with ads everywhere they turn, and each marketer tries to shout over the others for their attention. As a result, people have tuned out. They don’t believe in exaggerated language or hype anymore.

No More Used Car Salesmen

The online versions of used car salesmen have gotten a bad rap because of their hard-sell tactics. These tactics make them look like opportunists out to make a quick buck with little regard for their customers’ best interests. Consumers are no longer responsive to this approach. They’re smarter shoppers today, and they understand when they’re being manipulated.

Today’s Marketing Is about Relationships

The salespeople of the past saw a customer as a way to make a quick sale. The marketer of today needs to build relationships. The goal is for the customer to see you as a trusted friend and a valuable source of information. People want to feel like part of the brands they love, rather than just a number in a company’s marketing game.

The key to building relationships well is to focus on your customers’ needs. Listen closely to them and understand their problems and desires. You can then offer the products and services that customers are already actively seeking, rather than trying to convince them to buy products they never wanted in the first place.

Content Marketing

The way savvy marketers reach their audience online today is through content marketing. Customers are looking online for information, and you can be there to provide it. You build your expertise by providing answers and become, in customers’ eyes, an authority in your niche. This engenders trust and builds relationships. The resulting sale is a natural outgrowth of the relationship. Prospective customers visit your site because they know you’re offering what they want.

Two-Way Communication

Older marketing channels like television and print media went one way – from the marketer to the customer. Today’s communication goes both ways. It’s just as much about listening to your customers as talking, and in fact, probably more so.

Customers today are proactive in going out and finding what they want. Internet users aren’t passive like TV watchers. If you’ve listened well, you can create and provide them with the information they’re looking for, before anyone else.

Making It about Them

Today’s marketing is even more customer-focused than that of the past. It’s not enough for your website or marketing materials to boast about your company’s successes. Marketers have to emphasize tangible results their customers will get from the product or service and back them up with evidence supporting their claims. If you do your homework and know your target market well, it’s not hard at all to do this effectively. Offer what they need and invite them to join the dialog.

What an Online Marketing Video can do for your Business

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What an Online Marketing Video Can do For Your Business
Online video marketing has become the latest epidemic when it comes to marketing tools. In fact, it has gone viral. If you haven’t given online marketing videos a try yet, you should, as there are plenty of benefits you can enjoy and increased sales are one of them. Let’s look at what your video should accomplish for you.
It Should Introduce You
A video is a powerful tool that allows you to present a polished you. You can polish your online marketing presentation and then create a flawless delivery that puts in you in the best light with your potential customer.
Establish That You are an Expert in Your Field
When you create your online marketing video you should focus on showing your viewers your expertise. This is much easier to do with a video than text content. Adding videos that establish you as an expert to your website, blog and/or email marketing can be highly beneficial.

Maximize Your SEO Benefits
In the past, as far as SEO was concerned, videos were actually a liability. But that is not that case any longer. Today, videos are more than fifty times more likely to be on the first page of a surfer’s search.

There are three main ways a marketing video can give you a major SEO boost.
1. There is far less competition with video compared to text content. There are millions of text pages competing for the top SEO ranking, but only thousands of video pages competing for the same space.
2. Videos are ranked much quicker than text content. It takes hours for videos to get ranked and weeks for text to get ranked. That also gives video the ability to be very current.
3. Videos often go viral. It is much more likely that a person will share a video than text. This is especially true when you put together a really good video.
Online video marketing is affordable, requires only a webcam, a microphone, and a good script to begin to enjoy the benefits. Take some time to fine tune your message and make it easy to understand. That way you’ll enjoy the greatest benefit.
Online marketing videos are the hottest tool business owners have at their fingertips. In today’s online environment a video is far more likely to lead to a sale than even the best text content.

Your Inner Critic that you can learn to control on Mindset Monday

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Once you can recognize the inner critic, you can learn to control it. The way that you interpret challenges, obstacles, or criticism that you face is up to you. But this is the most challenging step for most people. It is difficult to reframe the voice when you have well-grooved patterns.
The way to think about reframing is to imagine giving advice to a friend.
Naturally, you would never use a harsh, critical voice when trying to help a friend.
If you would never do this with a friend, why are you doing it with yourself?
We are generally harsher on ourselves than we are with others, so instead of talking to yourself, imagine that you’re giving advice to a good friend.
Now, imagine that you’re giving them advice and reframe the negative statement that was made
After reframing comes action.
What challenges can you take on in order to foster and nurture a growth mindset?
What challenges have you been avoiding?
Choose a challenge and try it again, but this time, turn your fixed mindset around.
Find a work-related or personal task that you’ve either been shying away from doing or that you feel you’ve failed at.
For example, perhaps you always put work first and your eating habits are not the best. How can you challenge yourself to create better eating habits?
Maybe there is a skill you’ve been wanting to learn such as cooking but the idea of trying again gives you a sense of anxiety.
There might be an important client you’ve been meaning to contact but shying away from.
Start with one challenge, and you can then apply it to the next challenge once you have success with the first.

The value of Emotional Intelligence in the future.

Public Domain from pixabay
Emotional Intelligence of Humans should become more prized as we move further in the technologically challenging world.  I love this story about how even Thomas Edison could look at this event and deal with the emotional event as an opportunity instead of a crisis.

When Thomas Edison’s factory burned to the ground in 1914, destroying one-of-a-kind prototypes and causing $23 million in damage, Edison’s response was simple:

Thank goodness all our mistakes were burned up. Now we can start fresh again.

by 11 Habits of Mentally Strong People


People with high IQ are always predicted to become successful in life.  However, there are a lot of intelligent individuals whose lives are getting wasted  due to emotional problems and destructive behaviors.  Experts agree that the missing part in the success equation is emotional intelligence.

According to Daniel Goleman, well-known psychologist and author of the book “Emotional Intelligence”, one of the major missing parts in the success equation is emotional intelligence. This concept is based on years of research by numerous scientists, such as Peter Salovey, John Meyer, Howard Gardner, Robert Sternberg, and Jack Block, just to name a few. They all agree that people  with high emotional intelligence (EI) tend to be more successful in life than those with lower EI even if their classical IQ is average.

Scientific articles published during ’90s highlighted the importance of emotional intelligence, the human mental ability to validly reason with emotions and to use these emotions in enhancing thought patterns. It includes the abilities to accurately perceive emotions, to access and generate emotions so as to assist thought, to understand emotions and emotional knowledge, and to reflectively regulate emotions so as to promote emotional and intellectual growth.


Emotional Intelligence is being recognized in the workplace as a factor to consider and they start using tests to appreciate the success of a person. For example Daniel Goleman and Richard E. Boyatzis  define “EI” as comprising four domains: self-awareness, self-management, social awareness, and relationship management. Nested within each domain are twelve EI competencies, by Emotional Intelligence Has 12 Elements. Which Do You Need to Work On?

What does the recognition of EI mean for your business?

Well, according to this article by Robert Jerus, even lawyers can be more successful if they recognize that  soft skills have a direct correlation to client valued outcomes and reduced malpractice costs. by The Emotional Intelligence Advantage for Lawyers

Future of EI

Public Domain from pixabay

As robots and artificial intelligence are being used more and more in our business to collect and analyze data, the Emotional Intelligence and the subtle humanness of us will become valued even more according to this article

A smart machine may be able to diagnose complex business problems and recommend actions to improve an organization.  A human being, however, is still best suited to jobs like spurring the leadership team to action, avoiding political hot buttons, and identifying savvy individuals to lead change. by The Rise of AI Makes Emotional Intelligence More Important


For more on Emotional Intelligence check out “5 Tips to improve your Emotional Intelligence” below.


These mindsets also reveal themselves to us later in life.
Think back to someone you know in high school who had everything going well for them. They were intelligent, talented, and personable, and seemed to have everything in order. But in recent years, you reconnect with this person on social media or at a high school reunion.
You’re shocked to learn that their life took off early and then seems to have fizzled out or stagnated.
Most likely, this is a person who has a fixed mindset and could not continue growing and evolving in the way that you’d expected.

On the other hand, if you reconnect with someone who has a growth mindset, they might have gone on to achieve more than you ever expected.
The person may not have seemed like the type who was bound for great things, but over time, they might have started a business or achieved great success elsewhere.
Mindset is situational.
You may use one or the other mindsets in certain situations, as well as at different times of your life.

For example, when you’re facing a new situation where you’re unsure of yourself and not confident, you’re more likely to adopt a fixed mindset.
You may adopt more of a growth mindset in activities where you’re more engaged or experienced.

In any case, defaulting to a fixed mindset, whether situationally or for a large portion of your life, can limit your success, health, and happiness in the long-term.

  1. Our mindset is a collection of beliefs. It includes beliefs about basic qualities like your intelligence, talents, and personality. Mindset can be positive or negative.
  2. 3. •Today ,we will look at your “INNER CRITIC”
  3. 4. MINDSET OF THE ENTREPRENEUR •Your mindset and its beliefs can be totally unconscious. •It’s not always easy to identify your beliefs
  4. 5. MINDSET OF THE ENTREPRENEUR •You may think you believe in something but when it comes to acting on your belief and you acted differently, your subconscious is affecting your actions.
  5. 6. MINDSET OF THE ENTREPRENEUR •Do you believe in complete honesty or •are you willing to tell lies?
  6. 7. •For many people, a negative mindset manifests itself as an “INNER CRITIC .”
  7. 8. •This is an inner voice or private conversation that occurs in your mind on continuous repeat mode behind your conscious thoughts.
  8. 9. •Your inner critic tells you that •“you’re wrong,” •“you’re bad” at the task at hand, •“you’re inadequate,” or •“you lack the worth” you see in other successful individuals •You will FAIL!
  9. 10. •It acts as a judge, condemning you to failure at every turn
  10. 11. •Some people are AWARE of the INNER CRITIC •Some people are not aware they have the INNER CRITIC •HOWEVER, the INNER CRITIC is working behind the scenes regardless as it is NEGATIVE MINDSET
  11. 12. •EVEN if you are AWARE of this INNER CRITIC you may not know how to deal with it.
  12. 13. •Many people believe that the INNER CRITIC is themselves talking and identify with it and pay attention to it in terms of the actions they take in life and these negative beliefs can sabotage your life and thwart your success.
  13. 14. •The INNER CRITIC is the negative beliefs that we have been exposed to through experiences in the past, •through growing up in our environment and culture •And through learned habits of thinking from our past. •If you accept these negative beliefs consciously or unconsciously, this INNER
  14. 15. •If you accept these negative beliefs consciously or unconsciously, this INNER CRITIC affects your decisions and actions in the present and in the future if you don’t change your mindset.
  15. 16. •All of us have an inner critic. •The first step to cultivating a mindset for success is to become aware of these negative thoughts and the impact they have on you. •Once you’ve become aware of this inner voice, •you’ve taken the first step toward releasing its grip on you.
  16. 17. •The wonderful thing about mindset is that it’s malleable. •It can be developed or evolved.
  17. 18. •The negative mindset that’s holding you back was shaped through experiences in the past and learned habits of thinking. •Through even the smallest shifts in awareness or thinking habits, you can make profound differences, and eventually take control of your mindset and steer it toward positivity and success.
  18. 19. MINDSET OF THE ENTREPRENEUR •Next week, the two types of Mindset
  19. 20. •To develop a success mindset, get my e-book “Develop your Success Mindset” at •Subscribe to Solopreneur Success Strategies show on Youtube at •