Some of the major reasons your website might be the weakest link in your business.
- Not mobile ready or responsive
Since 2015, Google is giving priority to mobile responsive websites in their Google search. According to Google (https://webmasters.googleblog.com/2014/11/helping-users-find-mobile-friendly-pages.html)
“the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.”
So Google has made it a priority to optimize website viewing for mobile and they
” make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results.”
So, if you don’t even know the term mobile responsive them then you might want to go do some research on whether you are mobile friendly at Google’s Tool , the Mobile Friendly Test at https://www.google.ca/webmasters/tools/mobile-friendly/.
- No opt-in box to capture your interested visitors into subscribers.
If you don’t have an email opt-in box on your website on your home page and even all pages, you are missing out on visitors to your business. With an “Opt-In” you can capture interested people’s emails to be on your email list using an email autoresponder.
- Too hard to navigate through your website.
If your product or service is buried three submenus down on your menu, it will be harder for visitors to even be aware that you sell a product. A Site Map page helps a lot of companies give people easy links to the various products or services on their website.
- Too many choices on your website.
According to Hubspot in survey research, only 55% of people spend 15 seconds on your website. Too many choices to make, they’ll be gone.
- Too many distractions.
Just as with choices, flashing buttons, Facebook Likes in sidebar or animation on your website will cause people to leave your website.
- No Expert / Authority recognition
You need to show that your business have the expertise and knowledge to be the authority that they will know like and trust in order to have a transaction with you. So, your Association logos or Chamber participation logo or awards that your business have been given should be prominent on your website. For my website, I need to get my Consulting Resource Group Associate recognition badge on my website for my personal development expertise. So, it is also on my “To-do” list.
7. Not an easy website for people to share posts to others.
Don’t forget to include your social media buttons on your website! You want your visitors to engage on your website so one way is for them to share an interesting post to Twitter, Facebook or LinkedIN.
8. Not easy to see what the website is about on the home page.
Do you have your Mission statement on the home page or why you created this website? No, bad! People want to understand why you are here on the internet so they can trust they have come to the right place!
9. No social proof on your website.
People love to see social proof that you are who you say you are so they love unsolicited testimonials and reviews.
10. Not easy to find or BUY your product or service!
It is that 15 seconds on your website again – where is your product or services menu item?
11. No Customer Service or Customer Contact.
Most important to your website besides the sales button is that there are easy ways for your customer to contact you to ask questions about your product or service. If you aren’t easy to contact then they wonder if you are a REAL business on the internet!
For more information on how to strategically optimize your website go here for Website Design CheatSheet
The cost of starting up a website which includes domain name registration for the year and website hosting provider is small in comparison to the costs of starting a business twenty years ago.
Before the Internet
Before the internet, you had to rent an office or retail space or work from home and do heavy marketing. You had to have a marketing and advertising budget to reach out only to your local market. Now, you just find your customers all over the world and where they hang out and talk to them and make connections. Your market is now international in scope for your product or service!
Costs are less to have a business now as you can collaborate, interact, share and send files inexpensively through the Cloud. The Cloud services where data is stored on servers safely can be used for storing enormous amounts of data. As people get used to their data being not on their desktop and they are more secure about the safety and ease of sharing and collaborating through the Cloud, the desktop computer will become your entrance to the data rather than having to store large amounts of data on your hard drive and running out of space there.
We’re going through this revolution now, where it’s not 90% cheaper to start a business today than it was 10-15 years ago, it’s 99% from CBC’s Next Gen Den is the Dragon’s Den for Millennials with entrepreneurial spirit – Interview with Michael Hyatt
In the best times ever
“We’re in the best time ever as far as we can tell because you can create your own media officially, and have the whole world see it,” says Dennard of The Fuzzy Pineapple, a startup jewellry maker from the Entrepreneurial spirit thrives at Fuzzy Pineapple
She considers The Fuzzy Pineapple to be her own little corner of the world. A start-up sensation, Dennard built her own website and fully embraces online platforms like Etsy, Facebook, Instagram, DeviantArt, and Pinterest to sell her goods. She even has a Kickstarter campaign in the works that aims to create an application that would allow customers to customize items.
From small acorns, large oaks can grow and the internet can expand your horizons beyond your local market. With a website outlining your product or service and you getting out there to connect and interact and find your potential customers, the “world is your oyster” and your business can be the pearl within growing as your business goes out into the world.
So, what’s stopping you now?
As Gary Vaynerchuk says from Gary Vaynerchuk: This Is an Entrepreneurial Wakeup Call for 40+ Year-Olds
“They feel like it’s a young man’s sport—and it’s just not. If you’ve got the right DNA and you’re a 72-year-old female, you have just as good of a bet as a 27-year-old dude. But you’ve been trained and storytold to and positioned and lived.”
You have the life experiences, you’ve been in the workaday world, you’ve gotten the knowledge and the skills so you should get out there and share your knowledge; your passion or your skills with others from ‘your own little corner of the world.”
You don’t know how to create a website or design a sales page ..no worries.
There is help here at The Business of At Home Business membership as it is our mission to fill in the spots of missing knowledge you need to learn enough in order to empower and move your business forward on the internet.