Breaking News on Change to Facebook that you need to know

A Mistake to Avoid if you want to share your Content on Facebook.

It seems like “fast” never quite rates “fast enough!” When it comes to facebook api any Facebook marketer will tell you that Facebook can change the API quickly to make it relevant to keep people on Facebook Well, let me do my part to help speed things up for you by giving you this facebook api article to help you make sure you share your content correctly to keep it engaging for your fans.

Facebook is deprecating the Graph API v. 2.3 on July 10, 2017 to try to combat FAKE NEWS! The new Graph v 2.9 as they say ” Graph API version 2.9 includes a 90 day deprecation of the ability to edit previews attached to link posts.”

What does that mean to you as a marketer? If you have an automatic Facebook posting software, after July 10th, 2017, you can not change the image that is in your blog post before you send it to Facebook. The Facebook Graph API will only pick up the “Featured Image” on your post (so hopefully you have one).

Now, myself, I do a lot of video posts (vlogs) and the posts don’t have an image because I want my visitor to watch the vlog. So, previously, i would add an image to my post relevant to the video when I previewed and set up my posts inside my posting software.

According to Facebook ” We’re working to find other solutions that allow publishers to share customized content on our platform, and we will have more to share in the coming weeks.” Until then if you are posting to Facebook you had better make sure your “Featured Image” is in blog post.

As with anything, this will change and adapt over time. But, from my direct, day-to-day facebook api experience, smart Facebook marketers – regardless of your current situation – will take heed and apply the information in this article immediately.

For more on this go to https://developers.facebook.com/blog/post/2017/06/27/API-Change-Log-Modifying-Link-Previews/

Four key strategies for promoting your podcast

Solopreneur Success Strategies on itunes

A podcast is a great way to build your audience and awareness for your business.  When you start a podcast, it only required a good microphone, audio recording software and someplace to host your audios so you can broadcast to thousands of podcast directories.

The first thing to do is to know what kind of messages and stories your audience wants to hear. So, get to know who is your audience first!  Then they will want to download and listen to your podcast because you have value for them to take the time and listen to your broadcast.

Now, this is a brief article about four strategies to promote your podcast once you know you have a podcast topic your customers want to listen to.

Once you have recorded some podcast recordings and uploaded them to your podcast hosting and got approved to be shown on various podcast directories like iTunes and Soundcloud, it is time to promote the podcast!

You will have links for the podcast show on the various directories so make a list of them as you will be promoting your show on social media, website and everywhere you are messaging.

Now, the simple answer is you have four key strategies to promote your podcast.

  1. Networking – Tell everyone you know and contact influencers in your industry to see if they want to be interviewed on your show so they will mention your show.
  2. Put yourself out there – Put your podcast show on website with its own link so people who come to the page can see what you are podcasting about and subscribe. Send out an email to your subscribers every time you upload a new podcast and tell them to share it if they like it. Share your new podcast episode out onto social media. Using IFTTT you can upload your podcast episode onto Twitter and Facebook and other social media platforms.
  3. Referrals – Get your audience who are subscribing to share it out onto their social media for others to listen. You can offer incentives such as giveaways or prizes for their sharing.
  4. Email list – Always be mentioning on podcast how to subscribe to get more information on your email list. Email subscribers will become avid fans and share the podcast to others if they find it of value.

For more on how to grow an audience for your business with podcasts get the free book

Grow Your Captive Audience with Podcasts

Livestreaming is a Powerful Message Platform for your Business

China bans 3 social media platforms

livestreaming

Live streaming video is happening now, and is a wonderful way to express and explain time sensitive information, connect to the audience, and bring personalization to it.

You can’t fake it when you’re live. If you don’t know the answer to something, you’ll have to say so.

Livestreaming is so powerful that it can be banned by countries that want to control their population!

China has recently banned all livestreaming video on three social media platforms as they are unable to censor.  http://mashable.com/2017/06/23/china-bans-livestreaming/#e.1V8t1j0qqK

As some senators found out recently when they did a Facebook Live, you have no control over how people react!

The protest began with just Sen. Cory Booker and U.S. Rep. John Lewis talking live on Facebook, discussing what the Senate health care bill means for all Americans.

Before he knew it, a crowd was gathering around five senators, asking questions and telling stories about their experiences with health care.

by Senators take to Facebook live to address Senate health care bill

However, livestreaming can be an asset to your business if you know your audience.

San Diego Humane Society recently used Facebook Live to document the rescue of #92Yorkies and kick-off a major digital fundraising campaign.  by Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K | npENGAGE

 

When you share your expertise live, people are so much more likely to take you at your word. People will love seeing you, interacting with you and getting personal with you.  But, even when you don’t have a huge turnout for live events, you can repurpose the event to help grow your captive audience.

Large Corporations know the potential of livestream broadcasting and they are willing to invest in the new technology.

Facebook will livestream more than a dozen matches from the Champions League, European soccer’s top tournament, as part of a new deal with Fox Sports.  by Gooooooooal! Facebook will livestream European soccer’s top tournament.

Getting your message out is what jane-gardner.com website is all about and livestreaming is new for business so check out my ebook “Grow Your Audience with Livestreaming.”

 

Customer Focused Sales Page on Solopreneur Success Strategies

Customer Focused Sales Page
In the world of today’s marketing, there’s little room
for bright red fonts and tricky language.
Not only is it possible to write effective sales copy
without twisting the truth,
it’s essential to do so.
Customers today have been marketed to for years,
and they’re wise enough to recognize hype.

How to Engage your Visitors with Video

How to engage your visitors to your video
Ask viewers to act
When you create a video you have to guide your customer,
tell them what the next thing is they have to do.
If you don’t invite them to do something,
that’s exactly what they will do: nothing.
If you want them to click, tell them.
If you want them to buy, tell them, you have to invite them to act.
Add the Description of your Video
This is very important and a lot of people don’t do it.
Every time you upload a video, you have to take advantage of the opportunity to describe the video content.
With this you have the chance to add more calls to action,
this is another key area for ranking your video
in the top of the search engines.
Add the URL in the Description Box
I know this is kind of obvious, but I have to remind you to do this. Every time you upload a video don’t miss the chance to insert your website address or any URL you want.
Take advantage of the high converting power of video.
You can invite people to visit your website from the video itself,
but a lot of people including me are too lazy to type a URL,
so we decide to go to the description box and click on the URL.
Include a real person
Including a real person in your video increases audience trust in your brand.
It will put a face to your brand.
You can show them how passionate you are about your product.
You can take a look at how other Marketers show their faces. This builds a brand amazingly, because next time they see your name,
they will know who you are.
Post videos regularly
People have to see you are alive.
After some time, people will start wondering
why you don’t post new videos.
It implies you don’t care about them.
Post videos on a regular basis.
The cool thing about videos is that people will watch them,
it is way different than reading a post.
Address a trendy topic
Of course you can’t just post boring information.
You must provide quality every single time you post a new video.
If you don’t know what to post just
research about the latest information on your niche
and talk some useful stuff about it
You can even ask them, email them
asking what topics they would like to learn about the most.
You can even take a look at the emails they send you
and record a video answering all of their inquiries.
This will make them very happy.
Video Apologies
Video apologies work awesome.
If there is something people are having a hard time
with regarding your product or service on a normal basis,
use a video to apology for that.
If for some reason there was a mistake related to anything in your business just take the time to say sorry.
When business owners do that, it will increase the customers trust on them incredibly well because it means you care for them.
Interactive Videos are what people want
Please do not just talk.
Try to make the video atractive, funny and easy to understand.
People love to see live examples of something.
Show them live how to use your product.
Show them live how to resolve an issue.
Show them live what people are saying
about your product or services as well,
how they are using your product or services to get the most out of it.
Enjoy what you do on video
Be enthusiastic, be funny, be their friend, feel happy recording a new video and they will feel the same way.

Growth vs. Entrepreneurial Mindset on Mindset Monday

Embrace your Inner Entrepreneur
We have looked at
fixed vs. growth mindset
employee vs. entrepreneur mindset
small business owner vs. entrepreneur mindset
We have looked at how you got limited beliefs
School
Family and Friends
Work
What can limit your beliefs
Intelligence test
Money beliefs
Work as taught in school
We looked at how to recognize your limiting beliefs
How to reframe your beliefs to be positive
Action to help create positive beliefs
Now we are looking at growth mindset vs. entrepreneurial mindset
There are differences
Growth mindset refers to a broader kind of mindset whereas the entrepreneur mindset is more specific.
However, the two share several common behaviors and characteristics.
Positivity: No matter what happens, an entrepreneur can frame it in a positive light
Learn from Failure: Entrepreneurs generally don’t achieve success on the first try.
Perseverance: Just like the growth mindset, a key characteristic of the entrepreneur mindset is perseverance
Delegate to Others: People with the entrepreneur mindset don’t try to do everything themselves
Love of Learning: The entrepreneur mindset loves to learn new things.
Intuitive: Entrepreneurs are risk-takers but these aren’t just random risks taken for no reason at all
Follow-Through: Entrepreneurs are always on the lookout for new opportunities
Flexible: One thing that the entrepreneur and growth mindsets have in common is that they are flexible
Non-Conformist: Entrepreneurs are not afraid to stand out and appear crazy to others.
Goal Setters: People with the entrepreneur mindset set goals as a way to push themselves forward
Good Company: Finally, entrepreneurs surround themselves with other entrepreneurs, positive influences, and like-minded souls
As you went over the above qualities of the entrepreneur mindset, where did you find yourself?
Did you feel that many of them applied to you?
Could you see areas where you can change or improve?

 

Sales Page Paypal Button on Systems Saturday

Sales Page Paypal Button on Systems Saturday
On today’s show, I show how to add a Paypal button to your Sales Page in order to make sales. Without sales, you don’t have a business. Paypal is a payment processor and billing system (and many other features) that works for you day or night to make you sale.s
Sales Process includes Sales Page with sales button connected to Paypal and when clicked, the Buyer goes to Paypal, logs in and submits the payment on the Sales invoice you have set up and Buyer receives product bought and money is transferred into your Paypal account.

Selling is Demonstrating to and Educating your Customer

Selling isn’t about forcing a product down anybody’s throat.
As a salesperson or marketer, you need to demonstrate and educate. Your customer will choose your product if it’s truly right for them.

Demonstrating and educating means giving your customer all the information they need to understand what you’re selling, and all the details they personally need to know about it.

This should be the purpose of your sales process.

Marketing as Teaching

You may need to start by educating prospects about your general topic first.
If you’re selling health products, you’ll need to explain not just the benefits, but also how the products work to achieve their results.

For any type of technological products, unless your target market consists of technology experts,
you’ll need to assume your prospects have no prior knowledge.
Break difficult subjects into more easily digestible pieces to help them understand.
Make your site a go-to for information on everything related to the products you sell.

Show, Don’t Tell

It’s important to demonstrate as well as educate.

People believe what they see more than what they read.

It’s not enough to simply tell them what your product does.

A good way to do this is to create videos that show your products in use.

You can also produce videos that show the many different uses of your product, especially those that may not be obvious.

Two Sides to Every Story

In the past, marketers have downplayed or outright lied about the weaknesses of their products.

But as a marketer, you want your customer to make the right decision.

If they buy something from you that doesn’t suit their needs,

there’s a good chance they’ll return it, and

they won’t do business with you again.

They’re definitely not going to go and tell their friends about you.

The sale becomes a wasted opportunity, or even a

black mark against your name.

Present the advantages, as well as disadvantages, of your product.

This gives prospects a balanced picture and helps them make the right decision.

It also engenders trust.

If you’re willing to be honest with people about your products, it makes your customers more likely to do business with you.

This doesn’t mean that you have to present any disadvantages in a negative light.

When talking about the pros and cons of your product or service, you can discuss how the pros outweigh the cons.

Or you can explain the relative unimportance of any downsides based on your target audience’s needs

.
The key is to address any potential objections in advance so that people can decide whether the product, with all its features, will solve their problem or fill their need.

Ideas for Demonstrating and Educating

Make sure your website has information resource pages.
Try to anticipate the questions in your prospects’ minds, and answer them.
Aside from producing videos, other good ways to educate include eBooks, reports, webinars, newsletters, and blogs.
Use as many different media formats as possible.
Some people are more receptive to certain types of media than others.

Too Much Information?

There is no such thing as too much information.
The key is to present enough information to answer your prospects’ questions.
Create a wide variety of content to show your audience what your products can do.
Create additional content to demonstrate how your product solves simple problems related to your niche.
Customers have a variety of questions when they’re shopping, and your goal should be to create a one-stop resource for all of the answers they need to make a purchasing decision.

The Do’s and Don’ts of Video Marketing for Business

The Do’s and Don’t of Video Marketing

Do Invite your audience:
Mention a clear call to action in the video to deploy and engage your potential audience.

Keep it short:   There are so many other websites of competitors in your market that can grab your audience’s attention.

Do Humanize your brand:
When people interact with a real face in a video, it increases the trust factor and puts a brand to your face.

Title is important:
The Title is the first impression of your videos.

Optimize your Video :
You are going to upload your videos on multiple sites, so here you need to create a particular description and title for each video.

Do make it Sharable:
Make sure your video is engaging and compelling so that your audience will share this with their friends and family on social media

Do Be creative:
Be more creative with your videos.

Do Add video to your post:
You can add video to your blog posts and social media posts to increase traffic to your video.

Do Analyze your performance:
Tracking your video’s performance is an integral aspect of a video marketing campaign.

Do describe your videos:
Don’t forget to describe each and every video; a rich description of your videos is a must to get more views.

Don’t follow a set formula:
Videos fail to engage audiences if you take a formulaic approach.

Don’t forget to define purpose:
Ask yourself why you need to create this video?

Don’t pitch:
If you create a short video of around 1-2 minute with a sales pitch, then people will not be interested in watching your videos.

Don’t forget to include a call to action:
Include a call to action in your video to engage them.

Don’t create just one video:
Creating one video is not enough. You can create many versions of it and you can check which one is working for you.

Don’t ignore sound quality:
Video is much more than just visual content.

Don’t include too many messages:
If you have included too many messages in your videos,
it will confuse your audience, and they won’t know what is useful.

Don’t forget to use SEO:
Just uploading your video online is not enough to get expected traffic. You can optimize your video with SEO. You can use keywords in your title for better search results.

Don’t expect instant results:
You upload your video on your online video channel and now you’re expecting more views instantly.
Market your video on other channels and social media.

Don’t try to focus on everyone:
You should focus on your target market.
Everyone has different interests, so don’t try to focus on everyone!

School can Limit your Mindset on Mindset Monday

Schools and workplaces are hierarchical.
Instruction and evaluation come from above.
Those in positions of authority have all the answers and know best.
We learn this chain of command from early on.
We also learn that questioning the status quo and challenging authority can land you in a great deal of trouble.
You need to Follow Rules.
This hierarchical system naturally requires rules and discipline.
A great deal of a child’s first few years at school involve learning how to sit, line-up, talk, behave, eat, and so on.
There is clearly a need to maintain order for management purposes, but we carry this reliance on rules into adulthood, where it doesn’t serve us so well.
You need to Learn and Then Do.
Tasks in school are given to children with instructions, examples, and demonstrations.
We read about concepts before applying them.
Learning starts with theory and ends with practice and actually doing something.
This is the opposite of the entrepreneurial mindset, which sees trying something as the first step, with the learning coming afterward.