5 Signs You Are Failing As A Sales Consultant

 

Welcome to five signs you are failing as a salesperson is Jane Gardner and welcome. We’re going to be talking about some things that you may be doing that you don’t know about that are showing up as signs that you’re failing other than reduced revenue for yourself.

So let’s go ahead and talk.

What  if you find yourself begging for the sale rather than making it a win win for your client and you.

Your client has too many objections to buying then you can overcome.

You keep destroying your credibility with potential prospects by your behavior and you’re not sure what the behavior is that is causing this problem.

Or you’re losing more clients then you keep and you wonder what’s the problem.

Some people are a mystery to you so you don’t even try to contact them as a potential clients.

Well I’m Jane Gardner and I wanted to talk to you about you.

You may be the person who is turning them off

Or you may not understand who they are!

In 2014, I went and had a life affirming moment when I went to a Consulting Resource  Group workshop  on your personality development and I did assessments there.  I got a training as an Associate to recognize and adapt to other people’s personality.  In CRG, we like to  call it Personal Style as well as recognizing we all have different  Buying and Selling styles.

So,  for example:

You repeatedly ask for   for the sale and you can’t seem to get your client to buy.

Then maybe you should find out what your client really wants and whether you  actually having the solution!

If you’re busy trying to sell something to your prospect and they don’t seem to be interested.

Do they really want what you have or are you just using them and figuring out their prospects so they’re on my list so I’m going to try and sell to them?

Well,  if you’re in a conversation with a potential prospect and you knew their buying style,  you could adapt your selling style to have more success with that person.

Your client has too many objections to buying then you can overcome.

If you know what type of buying style the client has then you can adapt how you sell for a better relationship.

Maybe you’re just not giving them the information that they want or the style of selling that they like.

For example,  I like to go in as a buyer and do some research on what I’m buying  taking my Consumer Reports when I go into a store knowing exactly which one I want.

Of course usually it’s not there!  So,  the salesperson has to tell me what the benefits of their model is to that I were looking for because my model wasn’t there.

If you are thinking that people all buy the same then you are mistaken and you have to change that idea because there are at least twenty two (22)  selling styles as well as 22 buying styles in terms of your personality and your Personal Style and your Buying and Selling style so you have to be aware of these kind of things.

If you keep destroying your credibility with potential prospects and  they don’t believe you after a couple of calls.  Then you have to ask yourself  “How  important is your credibility?”

Remember that you have to be consistent in what you’re saying and what you’re doing and how you’re behaving and sometimes your buying or selling style may turn off people.

People have different ways of buying and selling.

If you’re losing more clients than you keep in a relationship once you get them then you have to ask yourself “What have you done wrong?”

You have to understand who your customers really are and what they really want from you.

You have to understand that there are different personalities and Personal Styles out there.  Maybe one person wants to be stroked and complimented on being such a wonderful customer whereas another customer  may want to just to know what’s going on.

So you have to be aware of the different customer buying styles so you know how to keep them all happy.

Some people are a mystery to you so you avoid them as potential clients.

For example,  I don’t like loud salespeople and I know why but you may not know that I don’t like loud salespersons.

If you approach me and you yell at me and say I’m wonderful. I’m most likely to be frightened by that as well. I don’t particularly like to be hard sold.

So you have to be aware that there are different styles of people out there and personalities.   Somebody might be frightened off by who you are. But what you have to do is realize that even though some people may be a mystery to you and they may not be people that you want as a client,  it is a myth that you should only work with clients that you like because you can.

Knowing your person’s personal style and their personality. You can find out how to work with anyone.  It is true!

That you can work with anyone.

I promise.

So, if you’re wondering why I’m talking about all this is just one idea on why you might be failing as a sales person and how you can improve your relationship with customers. And I have developed an offer for you that is based on looking at:

  • what your personality is
  • what your selling style is

because there are all these 22 different selling styles

so if you know what your selling style is and the person that you meet, you know their buying style then  by various techniques of trainings that I would go through then you will be more successful as a sales person.

You can be able to build a deeper relationship with your customer.

So the secret is who you are affects how you sell.

As well as who you are affects how you buy.

The secret is that your potential clients personality also affects how they buy and your personality affects how you sell.

So, you need to be able to adapt to how they buy.

Everybody makes choices in their life and they make buying decisions differently.

Knowing how a person buys is a secret to selling to more prospects.

As well,  knowing what is your selling style and how it may or may not be turning off a prospect will help you to make more sales.

So if you want to make more successful sales;

I have an offer for you and it’s an inaugural beta offer called “You and Your Sales Style.”  You can sign up there to get more free trainings about your sales style.

 

The Mental Game – Attitudes of Successful Entrepreneurs

Welcome to The Mental Game.  In this presentation, we’re going to be covering four intriguing attitudes of successful entrepreneurs. 

 

You may not even want to call these attitudes; you might want to call them characteristics or traits or behaviors, or even habits.

 

But I thought it would be cool to look at four things that are not necessarily covered in traditional business books or courses or seminars.  Things you may have seen before but maybe didn’t get all that much attention, that I personally believe can help you.

 

If you implement even some of these ideas, it can maybe help you get to that next level in your business, even if your life.

 

Let’s take a look at what we’re going to be covering here. 

 

4 Mental Attitudes of Success:

 

  • A sense of MISSION – Successful entrepreneurs carry themselves with a sense of mission.

 

  • They go beyond OUTCOME-based goals and they focus on something a little bit different.

 

  • Successful entrepreneurs are very proficient at separating emotion from intellect, especially when it comes to decision making.

 

  • When the pressure is on, the best entrepreneurs actually get stronger and they get better at what they do and how they carry themselves.

 

Let’s dive into this.

 

 

A Sense of Mission

 

You’ve probably noticed in your life, I’ve noticed this in mine, that you can usually bucket people or group them into one of two categories.

 

There are people who are of the achiever mentality, versus there are people who are just going through the motions type of people.  Hopefully you’re more of the achiever type.

 

But I’m sure you’ve met people that fall into both of these categories.

 

I would venture to say some people are born into more of these achiever mentality.  They’re highly driven people, just by the very nature o their being.

 

But there are other people who have become very successful who are not like that to begin with, but they were infused with a sense of mission, achievement, purpose and so on, and they developed that characteristic over time.

 

Successful entrepreneurs choose to operate from a sense of purpose.  They have a sense of mission behind everything they do.

 

It’s not even just from a business perspective here.  This bleeds into every other area of their life.  No matter what action or goal they’re pursuing, there’s a sense of mission behind it.  There’s a drive, there’s a purpose, there’s a link back to their worth as a person and reaching their own potential to do more with their life.

 

There’s this drive, this sense of mission that all successful entrepreneurs have, and the best way I can get you to think this way or move you into this state of being or operation is illustrating an example from a few years ago when I was at a shopping mall.

 

This is an experience I don’t like to begin with.  I think it was the holiday season so I was shopping for my wife and getting some stuff done.  I go back out to the car, thinking I was done with my activities for the day, to the horror that my wallet was missing.  It wasn’t in my pocket and I had no idea where I had left it.

 

Instant shift.  Suddenly, a sense of mission to find this thing because I don’t want to lose it and all the horrible things that go with it, at least they seem horrible at the surface.  I’m sure there are worse things in life.  But you know what I’m saying.

 

You lose your wallet or something crazy happens, maybe not a wallet-related situation, and you’re on a sense of mission to find this thing.

 

Without thinking, put the bags in the car and back into the mall I go, to retrace my steps and figure out can I find it or am I out of luck here.

 

Every single action has a purpose.  Every movement I take.  I’m walking, basically running, trying to solve this problem and I’m not going to stop until I’ve done everything in my power to find it.

 

Now, to give you the closure of the loop here, I did end up finding my wallet.  I was super lucky that some good Samaritan happened to see my wallet.  It had fallen out of my pocket, I guess, when I sat down on a bench for a drink, and they returned it to a help desk or lost and found, and thankfully my wallet was returned to me, which was awesome.

 

But I’ll never forget this instant shift.  I was suddenly on a mission to find the thing, and I did everything in my power, without stopping, until I reached a logical conclusion.

 

This is sort of the mode of operation for successful entrepreneurs all the time.

 

So ask yourself this question: Do you run your business, do you operate your business and the activities and projects inside of your business with that sense of purpose and mission because you are driven to achieve, or are you falling more and more into the type of people that are just going through the motions?

 

You don’t like it anymore.  You’ve lost your passion for what you do.  How do you get that back?

 

What I’d like to do is suggest to you a 15-minute momentum builder, if you ever find yourself slipping out of the achiever mentality.

 

Find anything in your life, it could be something as simple as tidying your office, cleaning your desk, it could be something more sophisticated like completing a project or starting a project.  Maybe you’re a writer and need to begin the next chapter of your book.

 

Whatever it may be for you, set an iPhone clock or clock on your computer, some kind of timer, and give yourself 15 minutes to do nothing but force yourself to operate from a sense of mission, purpose, on whatever the task is you choose to do.

 

You give yourself the goal and you say, “For the next 15 minutes I’m going to do everything in my power to get as deep and far and high-quality into this task as I possibly can, to regain that sense of mission and purpose mentality I want to operate with.

 

What you’re going to find, this works very well for me and I’ve seen it work for others as well, is that at the end of the 15 minutes you’ll have gained so much momentum in what it is that you’re doing that if you’re not done you’re going to keep going until that particular task you chose is finished.

 

If you are done, you’ll feel so good about the achievement you’ve just made that you’ll want to move on to the next task.

 

This is where the power of momentum kicks in.  I’m sure you’ve been on a positive momentum swing at some point in your life and you realized how beneficial that can be for you.  This is how you create momentum.

 

This is how you generate a sense of mission in your life, and ultimately in your business, and you can become one of those successful entrepreneurs by developing this characteristic.

 

 

Beyond Outcome-Based Goals

 

Moving onto mindset number two, attitude number two, whatever you want to call it, thinking beyond outcome-based goals.

 

This is very, very important and it’s also quite subtle, if you’re not paying attention.

 

The main thing I want to illustrate here is that successful entrepreneurs, people that are just generally successful in life, are not only focused on external achievement.

 

External achievement isn’t everything.  It’s not just about making that next sale.  It’s not just about achieving the next salary level or receiving that promotion or completing the book or selling a certain number of units, or whatever it may be for your business.

 

Those things are important.  They’re measuring sticks.  When you reach those outcome-based goals you feel good about yourself.

 

But if you get stuck in the loop of only measuring your worth and only feeling happy when the outcome-based goals are being achieved, you can lose yourself.

 

The question you want to ask is, “What kind of person do I want to be?  Or what kind of person do I want to become?”

 

Outcomes are great, but becoming goals are just as important.

 

Successful entrepreneurs take time to not only set up the measuring sticks, like their outcome-based goals, financially, maybe it’s in their health and fitness world, but they also ask themselves, “How do I want to be?  What kind of person do I want to be with my family, with my employees, with my partners?  Do I want to be an inspiring leader, or do I want to be somebody that everyone lives in fear of?”

 

Of course, the people that want to be most successful want other people to be magnetized to them.  You’ll notice that.  Most successful entrepreneurs, whatever their personality type is, they could be completely introverted people or extremely extroverted or somewhere in between, they have this quality, this magnetic style about them.

 

They’re inspiring, and generally the rest of us want to be around them because they’re not just focused on the next goal, the next measuring stick.  They’re also focused on those, “Who do I want to become?” type of questions.

 

Another important thing to realize is those successful entrepreneurs we’re talking about realize both things are possible.  It’s not an either or scenario.

 

You don’t have to just focus all your life on “I’m going to be,” and just experience life as a being.  You can also have a lot of worthy outcome-based goals that drive you, while at the same time focusing on the kind of person you want to become.

 

It’s very, very important.  I encourage you to do this in your own success planning.  In addition to whatever revenue targets you’re setting, whatever health and fitness targets you’re setting, maybe there are relationship goals you’re setting, that you set the becoming goals as well.

 

How do you want to operate in certain situations?  How do you want to treat other people?  How do you want other people to treat you?  What would you want other people to say about you if they were giving a speech about you?

 

These are very, very important questions to ask, and this will move you from working on just outcomes, to working on who you want to be and going beyond those outcome-based goals that control far too many of us and often makes us lose ourselves in the process.

 

This is a very powerful characteristic.

 

 

Separate Emotion From Intellect

 

Now let’s talk about number three, which is the idea of being able to separate emotion from intellect.  Huge, huge concept, especially in the business world.

 

I’m sure you’ve seen far too many business owners who will just fly off the deep end in a rage, for things that really aren’t all that worth it.  They lose days or sometimes weeks of productivity because they’re so wrapped up in the emotions of what’s going on in their business, instead of taking a step back and handling the situation logically and from a more success-oriented perspective.

 

There’s a concept of feelings vs. principles.  This comes from a popular speaker named Eric Thomas, and he talks about how he never listens to his feelings because his feelings will alter and change on a day-by-day or hour-by-hour or even minute-by-minute basis, and sometimes he’ll forget what his true principles are if he just responds and reacts to the world around him, based on how he’s feeling in the situation.

 

What this means is whenever he’s involved in something going on, especially if it’s an emotional situation, he takes a pause, he steps back and evaluates what his true principles are and makes his decisions, how to react to situations, based on what his principles dictate he does, versus how he’s feeling in the moment.

 

How well do you handle this in your business? 

 

How well do you handle a surge of negative emotion?  Do you allow that to throw you off course and become less productive and maybe lash out at people, causing even further damage in your business?

Or are you able to weather the storm and make educated, intellectual, productive decisions, despite the fact you may be angry or upset or insulted or whatever else is going on with you?

 

Here’s an excerpt from a previous program I made, where I dive into this topic a little bit.  I’d like you to think on this from the perspective of how well you’re able to separate emotion from intellect, and hopefully some of this sticks with you and gives you something you can work with in your life.

 

“Family, friends, you name it, there are many times where we bump up against other people, and our ability to examine and understand what’s happening in the world and what other people are doing and what their intentions are, looking at that intelligently and separating what our emotions are telling us about that situation.

 

Sometimes by the nature of how our world works and how we work as humans, our emotional reactions to situations may cloud our ability to actually effectively deal with what’s going on and effectively examine what’s really happening, so we can make an appropriate response.

 

I think this is best summed up in a book by Robert Green, called The 50th Law, which is all about the rapper, 50 Cent, and how he obtained his power.  Phenomenal book, you should read it.

 

But there’s a quote in that book that I often have been looking at recently, and it says, “When you look at people through the lens of your emotions, this will cloud what you see and make you misunderstand everything.”

 

I really want you to think about that for a second.  How true is that?  How often have you been in a situation where somebody may have been forceful or aggressive or accusing when they shouldn’t be, and you immediately want to be defensive and explain yourself?  They’re trying to pull you into a situation, that you really don’t even want to get into.

 

If you immediately go with the emotional reaction, you will lose that situation.

 

Whereas if you intelligently learn how to step back and almost interrupt that natural reaction where emotion takes over and you take a moment to examine where they’re coming from and what is causing that person to behave in this way, usually it’s some kind of fear, some kind of personal issue that’s going on in their life and it’s manifesting in their interaction with you.

 

If you’re able to take a pause, I’m talking a half of a second pause, to just interrupt your emotional reaction and give it a second and then examine what exactly is happening here, you might change the way you react and respond to a situations.

 

In some cases it’s going to be totally natural, but you can refuse to emotional respond but instead respond intellectually, get to the heart of the matter and address the real issue of what’s going on here.

 

As an example, a couple of years ago in one of the products I was involved in, we were selling a done-for-you type of service and it was fairly cheap.  Let’s say it was around $50.  It wasn’t like we were breaking the bank for people when they bought this thing from us.

 

For whatever reason, this guy that purchased had an issue.  He was trying to access his purchase and there were problems with the system.

 

First of all, he couldn’t download his information.  Then he tried to open up a support ticket and something happened where our support team didn’t get his message.

 

A series of things went wrong, and considering we had thousands of customers, this is going to happen from time to time and some people are going to get angry.

 

But this guy insisted that even though we were a legit company and there were real people and we were trying to solve his problem, once we got a hold of us and we realized what was wrong we were trying to fix the problem, but because it took so long he was convinced we were scammers and out to steal his money.

 

No matter what we said, we were just horrible people and out to steal everyone’s money.

 

At that point, I realized if I tried to explain myself and get defensive and say, “Well, look at us.  I have my picture here and we have our website up.  How can we possibly be scamming people?” that’s a losing battle.

 

When it came to this guy, I just eventually decided to not even go down that path.  We just simply issued a refund.

 

He had no legs to stand on anymore, because if we were trying to scam him then why would we issue a refund?  We just walked away from the business altogether.

 

We didn’t try to right the situation.  We didn’t try to explain what went wrong or why it happened.  We realized there was no changing his mind and all we could do was wash our hands clean of that situation and move on.

 

I handled it very transactionally.  I was lucky in the situation because we had been dealing with thousands of customers and many, many support tickets and I was sort of heading up how we were handling all this stuff, so I had seen my fair share.

 

Now, if that had been my first interaction with a negative customer or a customer, period, I probably would not have had the wherewithal to do that.  I probably would have been sucked right down into that rat hole of defensiveness or arguing or getting into a heated battle, or who knows what it would have been.

 

But it would have ended poorly for me.

 

Again, luckily I had been exposed to enough of these types of situations to know emotion is absolutely the losing game here, and so I separated through it.

 

I did not examine this person through a clouded emotional lens; I separated the two.

 

Here’s the thing.  This is the important part of all this.  I’m not saying you will not feel the emotion, and in fact that’s a big hiccup for a lot of people.  You’re still going to feel the emotions of defensiveness or of upset or anger or hurt, when people are attacking you and coming at you in a way you don’t think is justified.

 

I want you to remember that feeling the emotions is not wrong, and in fact you should come to expect it.

 

But what you should also come to expect is your ability to interrupt the need to react emotionally and just react out of intelligence, even if you feel the emotional hurt or offensiveness.  You can still act in spite of that and act in a way that’s more appropriate to winning in the situation.

 

So that’s the key thing here, is to not react to the emotions, but also don’t judge yourself if you have the emotions.

 

Even if you’ve dealt with this situation 100 times, you still may not be able to turn those emotions off of feeling upset or angry or defensive, because it’s human nature.  We want to make sure people understand us and we can explain ourselves.

 

But it doesn’t mean you have to physically do it.  You can make a more intellectual decision, while feeling those emotions.”

 

 

Better/Stronger Under Pressure

 

Let’s move onto the fourth and final point here, and that is successful entrepreneurs are actually better and stronger when they’re under pressure.

 

This is a tough concept for a lot of people to wrap their heads around.

 

Most really successful entrepreneurs, especially as they’re climbing the ladder, the pressure increases.  There’s a higher demand.  Their business is building.  There’s a bigger customer base.  There are more customers, partner, staff, you name it.

 

The level of pressure, in general at all levels, increases.  There’s more demand on their time.  There are more cash flow considerations.

 

You can imagine all of the stuff that starts to happen.

 

Here’s one thing I’ve noticed.  Successful entrepreneurs, the ones that really take off to the next level, have literally trained themselves to respond positively to this type of pressure, versus negatively.

 

A person that handles this negatively would see an increase in demand like this and immediately fold into a shell and say, “Oh my goodness, I can’t handle this.  There’s too much coming at me.  What am I going to do?”

 

Versus the successful entrepreneur has trained themselves to realize that an increased demand means an increased level of success in my business.  It means increased opportunity for me to be able to handle more.  It’s a higher capacity.

 

Really what it is, it’s a rite of passage for more success.

 

You cannot obtain a higher level of success if you can’t handle the current amount of stuff coming at you.  The current amount of pressures coming at you.

 

What I’ve noticed is the most successful entrepreneurs can withstand incredible amounts of pressure because they’ve trained themselves to actually decompress and become calm, even when the situation appears to be chaotic and hectic around them.

 

There are a number of different strategies that come into play here, but this involves a lot of self-control, self-introspection and physical manipulation.

 

First of all, one of the tips I like to recommend to people is as soon as you begin to feel pressure in your business, whether it’s demands from staff, clients, partners, whatever, take that moment to automatically interrupt whatever your natural reaction is, and study it. 

 

What do you do by default?  Do your shoulders get tense?  Does your breathing increase?  Do you start sweating?  Do you feel a general sense of anxiety? 

 

List all of it out and understand how you default, when these situations occur, so that you know what to expect in the future.

 

Second, you want to decide what to do instead.

 

If your default is to suddenly feel a sense of anxiety and to get tense in your shoulders and your back and whatever, in your posture, you can create your own exercise.  You can go to YouTube, for all I care.  Create exercises to immediately counteract that physical reaction that’s happening in your body.

 

One of the tips I learned in Navy Seals books is box breathing technique, where you breathe in a certain pattern, deep breaths over and over again, until you naturally force your body to calm down, physically.

 

When you calm down physically, the rest of your being goes along with it and you suddenly begin to feel better. 

 

Nothing else has changed around you.  All of the pressure still exist.  The demands are still on you, both mentally and sometimes even physically if people are there in person, but you yourself have changed.

 

You’ve changed your body chemistry to become more resilient to those demands.  Now it’s a matter of habituating that, so you can handle it over and over again in the future.

 

This is just one tiny example, but the point I’m making is the most successful entrepreneurs realize and accept with open arms, the fact that pressure is going to increase as success increases.

 

The only thing that’s left to do is be able to handle yourself and keep yourself calm, relaxed and prepared to take on the next challenge, so that whatever is going on around you will not impact your productivity and you can stay strong on the road to success.

 

Take a few minutes right now to uncover and identify the situations where you feel the pressure and what you’re going to do instead, so that you can make your rite of passage for more success and you can handle more pressure so you can grow further.

 

This will be an unbelievably powerful experience for you, when you learn to implement it.


 

Conclusion

 

I hope these four ideas have maybe shed some light on stuff you haven’t thought about before.  Maybe you can go examine some successful entrepreneurs you really respect and admire and see some of these characteristics.  See the parallels I’ve uncovered today.

 

Even if you just take one idea and run with it, I would hope you consider this a successful investment of your time.

 

Thanks very much, I appreciate it, and I look forward to hearing from you. 

Breaking News on Change to Facebook that you need to know

A Mistake to Avoid if you want to share your Content on Facebook.

It seems like “fast” never quite rates “fast enough!” When it comes to facebook api any Facebook marketer will tell you that Facebook can change the API quickly to make it relevant to keep people on Facebook Well, let me do my part to help speed things up for you by giving you this facebook api article to help you make sure you share your content correctly to keep it engaging for your fans.

Facebook is deprecating the Graph API v. 2.3 on July 10, 2017 to try to combat FAKE NEWS! The new Graph v 2.9 as they say ” Graph API version 2.9 includes a 90 day deprecation of the ability to edit previews attached to link posts.”

What does that mean to you as a marketer? If you have an automatic Facebook posting software, after July 10th, 2017, you can not change the image that is in your blog post before you send it to Facebook. The Facebook Graph API will only pick up the “Featured Image” on your post (so hopefully you have one).

Now, myself, I do a lot of video posts (vlogs) and the posts don’t have an image because I want my visitor to watch the vlog. So, previously, i would add an image to my post relevant to the video when I previewed and set up my posts inside my posting software.

According to Facebook ” We’re working to find other solutions that allow publishers to share customized content on our platform, and we will have more to share in the coming weeks.” Until then if you are posting to Facebook you had better make sure your “Featured Image” is in blog post.

As with anything, this will change and adapt over time. But, from my direct, day-to-day facebook api experience, smart Facebook marketers – regardless of your current situation – will take heed and apply the information in this article immediately.

For more on this go to https://developers.facebook.com/blog/post/2017/06/27/API-Change-Log-Modifying-Link-Previews/

Four key strategies for promoting your podcast

Solopreneur Success Strategies on itunes

A podcast is a great way to build your audience and awareness for your business.  When you start a podcast, it only required a good microphone, audio recording software and someplace to host your audios so you can broadcast to thousands of podcast directories.

The first thing to do is to know what kind of messages and stories your audience wants to hear. So, get to know who is your audience first!  Then they will want to download and listen to your podcast because you have value for them to take the time and listen to your broadcast.

Now, this is a brief article about four strategies to promote your podcast once you know you have a podcast topic your customers want to listen to.

Once you have recorded some podcast recordings and uploaded them to your podcast hosting and got approved to be shown on various podcast directories like iTunes and Soundcloud, it is time to promote the podcast!

You will have links for the podcast show on the various directories so make a list of them as you will be promoting your show on social media, website and everywhere you are messaging.

Now, the simple answer is you have four key strategies to promote your podcast.

  1. Networking – Tell everyone you know and contact influencers in your industry to see if they want to be interviewed on your show so they will mention your show.
  2. Put yourself out there – Put your podcast show on website with its own link so people who come to the page can see what you are podcasting about and subscribe. Send out an email to your subscribers every time you upload a new podcast and tell them to share it if they like it. Share your new podcast episode out onto social media. Using IFTTT you can upload your podcast episode onto Twitter and Facebook and other social media platforms.
  3. Referrals – Get your audience who are subscribing to share it out onto their social media for others to listen. You can offer incentives such as giveaways or prizes for their sharing.
  4. Email list – Always be mentioning on podcast how to subscribe to get more information on your email list. Email subscribers will become avid fans and share the podcast to others if they find it of value.

For more on how to grow an audience for your business with podcasts get the free book

Grow Your Captive Audience with Podcasts

Livestreaming is a Powerful Message Platform for your Business

China bans 3 social media platforms

livestreaming

Live streaming video is happening now, and is a wonderful way to express and explain time sensitive information, connect to the audience, and bring personalization to it.

You can’t fake it when you’re live. If you don’t know the answer to something, you’ll have to say so.

Livestreaming is so powerful that it can be banned by countries that want to control their population!

China has recently banned all livestreaming video on three social media platforms as they are unable to censor.  http://mashable.com/2017/06/23/china-bans-livestreaming/#e.1V8t1j0qqK

As some senators found out recently when they did a Facebook Live, you have no control over how people react!

The protest began with just Sen. Cory Booker and U.S. Rep. John Lewis talking live on Facebook, discussing what the Senate health care bill means for all Americans.

Before he knew it, a crowd was gathering around five senators, asking questions and telling stories about their experiences with health care.

by Senators take to Facebook live to address Senate health care bill

However, livestreaming can be an asset to your business if you know your audience.

San Diego Humane Society recently used Facebook Live to document the rescue of #92Yorkies and kick-off a major digital fundraising campaign.  by Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K | npENGAGE

 

When you share your expertise live, people are so much more likely to take you at your word. People will love seeing you, interacting with you and getting personal with you.  But, even when you don’t have a huge turnout for live events, you can repurpose the event to help grow your captive audience.

Large Corporations know the potential of livestream broadcasting and they are willing to invest in the new technology.

Facebook will livestream more than a dozen matches from the Champions League, European soccer’s top tournament, as part of a new deal with Fox Sports.  by Gooooooooal! Facebook will livestream European soccer’s top tournament.

Getting your message out is what jane-gardner.com website is all about and livestreaming is new for business so check out my ebook “Grow Your Audience with Livestreaming.”

 

Customer Focused Sales Page on Solopreneur Success Strategies

Customer Focused Sales Page
In the world of today’s marketing, there’s little room
for bright red fonts and tricky language.
Not only is it possible to write effective sales copy
without twisting the truth,
it’s essential to do so.
Customers today have been marketed to for years,
and they’re wise enough to recognize hype.

How to Engage your Visitors with Video

How to engage your visitors to your video
Ask viewers to act
When you create a video you have to guide your customer,
tell them what the next thing is they have to do.
If you don’t invite them to do something,
that’s exactly what they will do: nothing.
If you want them to click, tell them.
If you want them to buy, tell them, you have to invite them to act.
Add the Description of your Video
This is very important and a lot of people don’t do it.
Every time you upload a video, you have to take advantage of the opportunity to describe the video content.
With this you have the chance to add more calls to action,
this is another key area for ranking your video
in the top of the search engines.
Add the URL in the Description Box
I know this is kind of obvious, but I have to remind you to do this. Every time you upload a video don’t miss the chance to insert your website address or any URL you want.
Take advantage of the high converting power of video.
You can invite people to visit your website from the video itself,
but a lot of people including me are too lazy to type a URL,
so we decide to go to the description box and click on the URL.
Include a real person
Including a real person in your video increases audience trust in your brand.
It will put a face to your brand.
You can show them how passionate you are about your product.
You can take a look at how other Marketers show their faces. This builds a brand amazingly, because next time they see your name,
they will know who you are.
Post videos regularly
People have to see you are alive.
After some time, people will start wondering
why you don’t post new videos.
It implies you don’t care about them.
Post videos on a regular basis.
The cool thing about videos is that people will watch them,
it is way different than reading a post.
Address a trendy topic
Of course you can’t just post boring information.
You must provide quality every single time you post a new video.
If you don’t know what to post just
research about the latest information on your niche
and talk some useful stuff about it
You can even ask them, email them
asking what topics they would like to learn about the most.
You can even take a look at the emails they send you
and record a video answering all of their inquiries.
This will make them very happy.
Video Apologies
Video apologies work awesome.
If there is something people are having a hard time
with regarding your product or service on a normal basis,
use a video to apology for that.
If for some reason there was a mistake related to anything in your business just take the time to say sorry.
When business owners do that, it will increase the customers trust on them incredibly well because it means you care for them.
Interactive Videos are what people want
Please do not just talk.
Try to make the video atractive, funny and easy to understand.
People love to see live examples of something.
Show them live how to use your product.
Show them live how to resolve an issue.
Show them live what people are saying
about your product or services as well,
how they are using your product or services to get the most out of it.
Enjoy what you do on video
Be enthusiastic, be funny, be their friend, feel happy recording a new video and they will feel the same way.

Growth vs. Entrepreneurial Mindset on Mindset Monday

Embrace your Inner Entrepreneur
We have looked at
fixed vs. growth mindset
employee vs. entrepreneur mindset
small business owner vs. entrepreneur mindset
We have looked at how you got limited beliefs
School
Family and Friends
Work
What can limit your beliefs
Intelligence test
Money beliefs
Work as taught in school
We looked at how to recognize your limiting beliefs
How to reframe your beliefs to be positive
Action to help create positive beliefs
Now we are looking at growth mindset vs. entrepreneurial mindset
There are differences
Growth mindset refers to a broader kind of mindset whereas the entrepreneur mindset is more specific.
However, the two share several common behaviors and characteristics.
Positivity: No matter what happens, an entrepreneur can frame it in a positive light
Learn from Failure: Entrepreneurs generally don’t achieve success on the first try.
Perseverance: Just like the growth mindset, a key characteristic of the entrepreneur mindset is perseverance
Delegate to Others: People with the entrepreneur mindset don’t try to do everything themselves
Love of Learning: The entrepreneur mindset loves to learn new things.
Intuitive: Entrepreneurs are risk-takers but these aren’t just random risks taken for no reason at all
Follow-Through: Entrepreneurs are always on the lookout for new opportunities
Flexible: One thing that the entrepreneur and growth mindsets have in common is that they are flexible
Non-Conformist: Entrepreneurs are not afraid to stand out and appear crazy to others.
Goal Setters: People with the entrepreneur mindset set goals as a way to push themselves forward
Good Company: Finally, entrepreneurs surround themselves with other entrepreneurs, positive influences, and like-minded souls
As you went over the above qualities of the entrepreneur mindset, where did you find yourself?
Did you feel that many of them applied to you?
Could you see areas where you can change or improve?

 

Sales Page Paypal Button on Systems Saturday

Sales Page Paypal Button on Systems Saturday
On today’s show, I show how to add a Paypal button to your Sales Page in order to make sales. Without sales, you don’t have a business. Paypal is a payment processor and billing system (and many other features) that works for you day or night to make you sale.s
Sales Process includes Sales Page with sales button connected to Paypal and when clicked, the Buyer goes to Paypal, logs in and submits the payment on the Sales invoice you have set up and Buyer receives product bought and money is transferred into your Paypal account.

Selling is Demonstrating to and Educating your Customer

Selling isn’t about forcing a product down anybody’s throat.
As a salesperson or marketer, you need to demonstrate and educate. Your customer will choose your product if it’s truly right for them.

Demonstrating and educating means giving your customer all the information they need to understand what you’re selling, and all the details they personally need to know about it.

This should be the purpose of your sales process.

Marketing as Teaching

You may need to start by educating prospects about your general topic first.
If you’re selling health products, you’ll need to explain not just the benefits, but also how the products work to achieve their results.

For any type of technological products, unless your target market consists of technology experts,
you’ll need to assume your prospects have no prior knowledge.
Break difficult subjects into more easily digestible pieces to help them understand.
Make your site a go-to for information on everything related to the products you sell.

Show, Don’t Tell

It’s important to demonstrate as well as educate.

People believe what they see more than what they read.

It’s not enough to simply tell them what your product does.

A good way to do this is to create videos that show your products in use.

You can also produce videos that show the many different uses of your product, especially those that may not be obvious.

Two Sides to Every Story

In the past, marketers have downplayed or outright lied about the weaknesses of their products.

But as a marketer, you want your customer to make the right decision.

If they buy something from you that doesn’t suit their needs,

there’s a good chance they’ll return it, and

they won’t do business with you again.

They’re definitely not going to go and tell their friends about you.

The sale becomes a wasted opportunity, or even a

black mark against your name.

Present the advantages, as well as disadvantages, of your product.

This gives prospects a balanced picture and helps them make the right decision.

It also engenders trust.

If you’re willing to be honest with people about your products, it makes your customers more likely to do business with you.

This doesn’t mean that you have to present any disadvantages in a negative light.

When talking about the pros and cons of your product or service, you can discuss how the pros outweigh the cons.

Or you can explain the relative unimportance of any downsides based on your target audience’s needs

.
The key is to address any potential objections in advance so that people can decide whether the product, with all its features, will solve their problem or fill their need.

Ideas for Demonstrating and Educating

Make sure your website has information resource pages.
Try to anticipate the questions in your prospects’ minds, and answer them.
Aside from producing videos, other good ways to educate include eBooks, reports, webinars, newsletters, and blogs.
Use as many different media formats as possible.
Some people are more receptive to certain types of media than others.

Too Much Information?

There is no such thing as too much information.
The key is to present enough information to answer your prospects’ questions.
Create a wide variety of content to show your audience what your products can do.
Create additional content to demonstrate how your product solves simple problems related to your niche.
Customers have a variety of questions when they’re shopping, and your goal should be to create a one-stop resource for all of the answers they need to make a purchasing decision.