Customer Focused Sales Page
In the world of today’s marketing, there’s little room
for bright red fonts and tricky language.
Not only is it possible to write effective sales copy
without twisting the truth,
it’s essential to do so.
Customers today have been marketed to for years,
and they’re wise enough to recognize hype.
Embrace your Inner Entrepreneur
We have looked at
fixed vs. growth mindset
employee vs. entrepreneur mindset
small business owner vs. entrepreneur mindset
We have looked at how you got limited beliefs
Family and Friends
What can limit your beliefs
Work as taught in school
We looked at how to recognize your limiting beliefs
How to reframe your beliefs to be positive
Action to help create positive beliefs
Now we are looking at growth mindset vs. entrepreneurial mindset
There are differences
Growth mindset refers to a broader kind of mindset whereas the entrepreneur mindset is more specific.
However, the two share several common behaviors and characteristics.
Positivity: No matter what happens, an entrepreneur can frame it in a positive light
Learn from Failure: Entrepreneurs generally don’t achieve success on the first try.
Perseverance: Just like the growth mindset, a key characteristic of the entrepreneur mindset is perseverance
Delegate to Others: People with the entrepreneur mindset don’t try to do everything themselves
Love of Learning: The entrepreneur mindset loves to learn new things.
Intuitive: Entrepreneurs are risk-takers but these aren’t just random risks taken for no reason at all
Follow-Through: Entrepreneurs are always on the lookout for new opportunities
Flexible: One thing that the entrepreneur and growth mindsets have in common is that they are flexible
Non-Conformist: Entrepreneurs are not afraid to stand out and appear crazy to others.
Goal Setters: People with the entrepreneur mindset set goals as a way to push themselves forward
Good Company: Finally, entrepreneurs surround themselves with other entrepreneurs, positive influences, and like-minded souls
As you went over the above qualities of the entrepreneur mindset, where did you find yourself?
Did you feel that many of them applied to you?
Could you see areas where you can change or improve?
Sales Page Paypal Button on Systems Saturday
On today’s show, I show how to add a Paypal button to your Sales Page in order to make sales. Without sales, you don’t have a business. Paypal is a payment processor and billing system (and many other features) that works for you day or night to make you sale.s
Sales Process includes Sales Page with sales button connected to Paypal and when clicked, the Buyer goes to Paypal, logs in and submits the payment on the Sales invoice you have set up and Buyer receives product bought and money is transferred into your Paypal account.
Schools and workplaces are hierarchical.
Instruction and evaluation come from above.
Those in positions of authority have all the answers and know best.
We learn this chain of command from early on.
We also learn that questioning the status quo and challenging authority can land you in a great deal of trouble.
You need to Follow Rules.
This hierarchical system naturally requires rules and discipline.
A great deal of a child’s first few years at school involve learning how to sit, line-up, talk, behave, eat, and so on.
There is clearly a need to maintain order for management purposes, but we carry this reliance on rules into adulthood, where it doesn’t serve us so well.
You need to Learn and Then Do.
Tasks in school are given to children with instructions, examples, and demonstrations.
We read about concepts before applying them.
Learning starts with theory and ends with practice and actually doing something.
This is the opposite of the entrepreneurial mindset, which sees trying something as the first step, with the learning coming afterward.
Another key area of life where limiting beliefs hurt entrepreneurs is money and finances. These ideas usually originate within the family through the things that parents say to their children.
Common limiting beliefs include things like:
“Money is the root of all evil”
“People with money cheated to get it”
“There is never enough money”
“You have to sacrifice if you want to buy (enter any item here)”
“We’ll never be able to retire”
These limiting beliefs express feelings of guilt, hopelessness, or scarcity about money. Obviously, these are feelings that are not useful for an entrepreneur.
Early educational experiences can also play a part in shaping limiting beliefs about what ‘work’ is. The current education system in most countries focuses on learning whatever is needed to pass an exam. It doesn’t train children to become adult entrepreneurs, freelance workers, or small business owners. As society changes, there is a lag in the education system, which is still following the old model.
This old model involves working for a set period of time doing tasks assigned to you by a boss. For this work, you receive a check for an agreed-upon amount. Through obeying your boss, working hard, and producing value to the company, you may then be allowed a better position or higher pay.
This model fundamentally clashes with the entrepreneur mindset. In this model, workers are rewarded for obedience and their ability to minimize risk. Accepting risks and taking on challenges, however, are key to success as an entrepreneur.
Many online marketers make basic mistakes because they simply fail to understand their customers.
If you can put yourself in your customers’ shoes, it’s easy to understand what they want and how to deliver it to them.
When you empathize with them, you can create a marketing message that resonates with them and shows that you’re a responsive business that cares about their customers.
Understanding What Your Customers Want
When you put yourself in your customers’ shoes, you quickly understand what they’re looking for.
If you’re a restaurant owner, imagine what you’d expect if you were looking for a meal.
You’d want the shop to be visible, clean, and friendly, and to offer something others don’t.
Each online niche has certain characteristics that its customers look for.
Don’t only think about what they want, but also what your customers don’t want. There is always risk involved in making purchases, especially when a customer chooses a new shop for the first time.
If you can imagine your customers’ fears and concerns, you can address them before your customers have a chance to worry or object.
Shut up and Listen
One of the biggest mistakes marketers can make is to assume.
In order to really understand your customers, you need hard data that they provide themselves.
Listen to customer feedback about your company, as well as the conversations they have online.
You can learn about people’s thoughts and feelings through blogs, blog comments, forum postings, and social media sites.
Even better, you can solicit the specific data you need by directly asking them to take a few minutes to give you feedback.
Online surveys are incredibly easy to conduct these days, and there are free tools, such as Survey Monkey, which make it a no-brainer.
Questions to Consider
Think about any company you deal with on a regular basis, and analyze your feelings about that company.
Then, try to discover why you feel that way. A few questions to ask yourself are:
What do you like or dislike about them?
What makes you want to go back and do business with them again?
Is their image friendly and professional?
Can you easily get what you want from them, and are interactions with them smooth and seamless?
What does the company do when you’re not satisfied with their products or services?
Through these questions, you can understand as a customer what makes a business’s service good or not.