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Your Business should be on Streaming TV

 

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Breaking News on Change to Facebook that you need to know

A Mistake to Avoid if you want to share your Content on Facebook.

It seems like “fast” never quite rates “fast enough!” When it comes to facebook api any Facebook marketer will tell you that Facebook can change the API quickly to make it relevant to keep people on Facebook Well, let me do my part to help speed things up for you by giving you this facebook api article to help you make sure you share your content correctly to keep it engaging for your fans.

Facebook is deprecating the Graph API v. 2.3 on July 10, 2017 to try to combat FAKE NEWS! The new Graph v 2.9 as they say ” Graph API version 2.9 includes a 90 day deprecation of the ability to edit previews attached to link posts.”

What does that mean to you as a marketer? If you have an automatic Facebook posting software, after July 10th, 2017, you can not change the image that is in your blog post before you send it to Facebook. The Facebook Graph API will only pick up the “Featured Image” on your post (so hopefully you have one).

Now, myself, I do a lot of video posts (vlogs) and the posts don’t have an image because I want my visitor to watch the vlog. So, previously, i would add an image to my post relevant to the video when I previewed and set up my posts inside my posting software.

According to Facebook ” We’re working to find other solutions that allow publishers to share customized content on our platform, and we will have more to share in the coming weeks.” Until then if you are posting to Facebook you had better make sure your “Featured Image” is in blog post.

As with anything, this will change and adapt over time. But, from my direct, day-to-day facebook api experience, smart Facebook marketers – regardless of your current situation – will take heed and apply the information in this article immediately.

For more on this go to https://developers.facebook.com/blog/post/2017/06/27/API-Change-Log-Modifying-Link-Previews/

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Four key strategies for promoting your podcast

Solopreneur Success Strategies on itunes

A podcast is a great way to build your audience and awareness for your business.  When you start a podcast, it only required a good microphone, audio recording software and someplace to host your audios so you can broadcast to thousands of podcast directories.

The first thing to do is to know what kind of messages and stories your audience wants to hear. So, get to know who is your audience first!  Then they will want to download and listen to your podcast because you have value for them to take the time and listen to your broadcast.

Now, this is a brief article about four strategies to promote your podcast once you know you have a podcast topic your customers want to listen to.

Once you have recorded some podcast recordings and uploaded them to your podcast hosting and got approved to be shown on various podcast directories like iTunes and Soundcloud, it is time to promote the podcast!

You will have links for the podcast show on the various directories so make a list of them as you will be promoting your show on social media, website and everywhere you are messaging.

Now, the simple answer is you have four key strategies to promote your podcast.

  1. Networking – Tell everyone you know and contact influencers in your industry to see if they want to be interviewed on your show so they will mention your show.
  2. Put yourself out there – Put your podcast show on website with its own link so people who come to the page can see what you are podcasting about and subscribe. Send out an email to your subscribers every time you upload a new podcast and tell them to share it if they like it. Share your new podcast episode out onto social media. Using IFTTT you can upload your podcast episode onto Twitter and Facebook and other social media platforms.
  3. Referrals – Get your audience who are subscribing to share it out onto their social media for others to listen. You can offer incentives such as giveaways or prizes for their sharing.
  4. Email list – Always be mentioning on podcast how to subscribe to get more information on your email list. Email subscribers will become avid fans and share the podcast to others if they find it of value.

For more on how to grow an audience for your business with podcasts get the free book

Grow Your Captive Audience with Podcasts

Best Internet Concept of global business from concepts series

Livestreaming is a Powerful Message Platform for your Business

livestreaming

Live streaming video is happening now, and is a wonderful way to express and explain time sensitive information, connect to the audience, and bring personalization to it.

You can’t fake it when you’re live. If you don’t know the answer to something, you’ll have to say so.

Livestreaming is so powerful that it can be banned by countries that want to control their population!

China has recently banned all livestreaming video on three social media platforms as they are unable to censor.  http://mashable.com/2017/06/23/china-bans-livestreaming/#e.1V8t1j0qqK

As some senators found out recently when they did a Facebook Live, you have no control over how people react!

The protest began with just Sen. Cory Booker and U.S. Rep. John Lewis talking live on Facebook, discussing what the Senate health care bill means for all Americans.

Before he knew it, a crowd was gathering around five senators, asking questions and telling stories about their experiences with health care.

by Senators take to Facebook live to address Senate health care bill

However, livestreaming can be an asset to your business if you know your audience.

San Diego Humane Society recently used Facebook Live to document the rescue of #92Yorkies and kick-off a major digital fundraising campaign.  by Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K | npENGAGE

 

When you share your expertise live, people are so much more likely to take you at your word. People will love seeing you, interacting with you and getting personal with you.  But, even when you don’t have a huge turnout for live events, you can repurpose the event to help grow your captive audience.

Large Corporations know the potential of livestream broadcasting and they are willing to invest in the new technology.

Facebook will livestream more than a dozen matches from the Champions League, European soccer’s top tournament, as part of a new deal with Fox Sports.  by Gooooooooal! Facebook will livestream European soccer’s top tournament.

Getting your message out is what jane-gardner.com website is all about and livestreaming is new for business so check out my ebook “Grow Your Audience with Livestreaming.”

 

Certified Facebook™ Ads Profit Maximizer Media Buyer Achieved Today!

Today,  after hours of training and exams at the Facebook™ Ads Profit Maximizer Bootcamp course at the Academy of Advertising, I achieved my Certified Facebook™ Ads Profit Maximizer Media Buyer designation.  From the thorough Bootcamp, I learned, most importantly, that Facebook Algorithm changes all the time so I have to test, test and do more tests to get Facebook Ads to work.  I will write more on how in 2017, there is no free traffic but for now, I am jumping up and down! Woohoo!

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