Marketing
Your Business should be on Streaming TV
According to a CNBC account survey, 57 percent of the public has had some form of streaming service, and this number is rapidly growing. But does this all mean to you? Well, this enables businesses and companies to now build a larger viewer audience and set themselves up as an authority. As we all know that the power of TV creates that something special. TV is a powerful media for getting your message across. It produces results like no other media. We aren’t talking about adverts, though. What we’re talking about today, it’s about you having your own TV channel streaming , streaming into millions of homes through Roku and Amazon fire.
On Demand Streaming TV can be evergreen TV.
So if your business is on people’s TV sets, well, your show is evergreen. It’s always there. There’s always going to be people looking at it. You’ll reach a new audience and of course, you’ll reach a worldwide audience on Roku and AmazonFire.
Roku and AmazonFire have over 40 million subscribers each in 2020.
Roku currently has over 40 million active accounts in 2020. And these figures are rapidly increasing with their push to expand into Europe. Roku has a base of 40 million active subscribers, which could be a possible one hundred and twenty million viewers based on households with three or four people in them. Roku is the number one streaming platform in the U.S., with the most hours streamed.
Now, Amazon Fire TV currently has 40 million active accounts as well in January of 2019. Remember, this is users, not viewers. There could be three to four people in each household. So the combined viewers could also be around 200 million. The subscriber numbers that I just told you about, are pre pandemic.
People have gotten into the habit of watching Streaming TV
People have gotten into the habit of watching streaming TV channels like Netflix, Amazon Prime, Disney plus, they are looking for entertainment. They’re looking for educational programs and instructional shows. In the UK alone, it’s estimated that streaming TV has overtaken pay-TV for the first time in 2018. The figures are fifteen point one million for pay TV and fifteen point four million for streaming TV. This signifies that the trend for watching broadcast TV has continued its fall since 2000, with those viewers switching to streaming TV.
On Demand Streaming TV builds awareness for your business
If what if you have a reason to be on on streaming TV? Well, it builds awareness for your business. If people don’t know about your business, they can’t become your customers. Having your own TV channel will boost your visibility among potential customers that if you reach a new worldwide audience or the audience that you couldn’t have imagined possible to reach before on national TV.
Being on Streaming TV can communicate authority for your business
You can also communicate authority with your TV channel. Customers are becoming savvier and more discerning about which brands of business they support. Having your own TV channel with free, fully updated, relevant content will build your brand’s authority and make sure you make a positive impression showing that your business is trustworthy and knowledgeable. You can also communicate authority with a TV channel. You can also create a video catalogue of your shows on your TV channel.
Your Business can showcase your products and services in one place
You can showcase all of your products and our services in one place. Produces entertainment rather than a stuffy video brochure, you can create shows around your products and services. For example, a cooking show to showcase your chef skills or kitchen products.
You can showcase the authenticity of your Business
You can show authenticity. Customers aren’t interested in businesses that publish dry corporate style content. Instead, you can let your brand’s personality shine through and everything you share on your TV channel. You can show your customers a different side of your business to connect with them on a deeper level. You can also grow affordably with your TV channel, your business, regardless of size or budget, has an amazing opportunity to grow your audience influence and have brand awareness through platforms like Amazon Fire and Roku TV.
You get a lot of value for your dollar with this new media
You could get a lot of value for your dollar with your own TV channel, especially right now, while it’s so brand new and innovative media. You can find a new audience on TV for your business, those who have cut the cord of traditional TV are looking for an education, inspiration, motivating motivation, instruction and entertainment to change their lives.
So what has does your business have when on On-Demand streaming TV?
Well, your shows can promote you and your business and you can get people to join an email list. You can promote your products and services. You can get people to call you on the phone. You can get people to take a survey. You can showcase and demo products. You can send people to your website and so much more with a TV channel. People who are interested in your content automatically find you and your channel. With your own prestigious Internet TV channel, you can tap into a gigantic audience of millions where you can get an avalanche of high quality traffic.
You can promote your own products and services and finally feel secure because you’re getting consistent and reliable stream of leads and sales, you can promote other people’s products for commission. You can build a solid and reliable brand which will lead to even more long term sales, future proofing your business. You can be seen as a leading and trusted authority in your market, outdoing your competitors because you shine with your TV channel, making it easier to sell at higher prices because you have the authority and prestige. You can increase profits even further from TV ad revenue by monetizing your TV channel.
So yes, with this you’re tapping into what has to be the biggest audience possible without breaking the bank, having your own TV channel. So if you would like to talk further about the opportunity to have your business with its own TV channel, you can make an appointment at http://jgtips.com/t60mincall so thank you for listening.
This is Jane Gardner of the Visibility Broadcast TV Network, and we look forward to having a chat.
Hope you enjoyed the training and to download the Easy TV Show Blueprint you can go to http://jgtips.com/easy.
Breaking News on Change to Facebook that you need to know
A Mistake to Avoid if you want to share your Content on Facebook.
It seems like “fast” never quite rates “fast enough!” When it comes to facebook api any Facebook marketer will tell you that Facebook can change the API quickly to make it relevant to keep people on Facebook Well, let me do my part to help speed things up for you by giving you this facebook api article to help you make sure you share your content correctly to keep it engaging for your fans.
Facebook is deprecating the Graph API v. 2.3 on July 10, 2017 to try to combat FAKE NEWS! The new Graph v 2.9 as they say ” Graph API version 2.9 includes a 90 day deprecation of the ability to edit previews attached to link posts.”
What does that mean to you as a marketer? If you have an automatic Facebook posting software, after July 10th, 2017, you can not change the image that is in your blog post before you send it to Facebook. The Facebook Graph API will only pick up the “Featured Image” on your post (so hopefully you have one).
Now, myself, I do a lot of video posts (vlogs) and the posts don’t have an image because I want my visitor to watch the vlog. So, previously, i would add an image to my post relevant to the video when I previewed and set up my posts inside my posting software.
According to Facebook ” We’re working to find other solutions that allow publishers to share customized content on our platform, and we will have more to share in the coming weeks.” Until then if you are posting to Facebook you had better make sure your “Featured Image” is in blog post.
As with anything, this will change and adapt over time. But, from my direct, day-to-day facebook api experience, smart Facebook marketers – regardless of your current situation – will take heed and apply the information in this article immediately.
For more on this go to https://developers.facebook.com/blog/post/2017/06/27/API-Change-Log-Modifying-Link-Previews/
Four key strategies for promoting your podcast
Solopreneur Success Strategies on itunes
A podcast is a great way to build your audience and awareness for your business. When you start a podcast, it only required a good microphone, audio recording software and someplace to host your audios so you can broadcast to thousands of podcast directories.
The first thing to do is to know what kind of messages and stories your audience wants to hear. So, get to know who is your audience first! Then they will want to download and listen to your podcast because you have value for them to take the time and listen to your broadcast.
Now, this is a brief article about four strategies to promote your podcast once you know you have a podcast topic your customers want to listen to.
Once you have recorded some podcast recordings and uploaded them to your podcast hosting and got approved to be shown on various podcast directories like iTunes and Soundcloud, it is time to promote the podcast!
You will have links for the podcast show on the various directories so make a list of them as you will be promoting your show on social media, website and everywhere you are messaging.
Now, the simple answer is you have four key strategies to promote your podcast.
- Networking – Tell everyone you know and contact influencers in your industry to see if they want to be interviewed on your show so they will mention your show.
- Put yourself out there – Put your podcast show on website with its own link so people who come to the page can see what you are podcasting about and subscribe. Send out an email to your subscribers every time you upload a new podcast and tell them to share it if they like it. Share your new podcast episode out onto social media. Using IFTTT you can upload your podcast episode onto Twitter and Facebook and other social media platforms.
- Referrals – Get your audience who are subscribing to share it out onto their social media for others to listen. You can offer incentives such as giveaways or prizes for their sharing.
- Email list – Always be mentioning on podcast how to subscribe to get more information on your email list. Email subscribers will become avid fans and share the podcast to others if they find it of value.
For more on how to grow an audience for your business with podcasts get the free book
Livestreaming is a Powerful Message Platform for your Business
Live streaming video is happening now, and is a wonderful way to express and explain time sensitive information, connect to the audience, and bring personalization to it.
You can’t fake it when you’re live. If you don’t know the answer to something, you’ll have to say so.
Livestreaming is so powerful that it can be banned by countries that want to control their population!
China has recently banned all livestreaming video on three social media platforms as they are unable to censor. http://mashable.com/2017/06/23/china-bans-livestreaming/#e.1V8t1j0qqK
As some senators found out recently when they did a Facebook Live, you have no control over how people react!
The protest began with just Sen. Cory Booker and U.S. Rep. John Lewis talking live on Facebook, discussing what the Senate health care bill means for all Americans.
Before he knew it, a crowd was gathering around five senators, asking questions and telling stories about their experiences with health care.
by Senators take to Facebook live to address Senate health care bill
However, livestreaming can be an asset to your business if you know your audience.
San Diego Humane Society recently used Facebook Live to document the rescue of #92Yorkies and kick-off a major digital fundraising campaign. by Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K | npENGAGE
When you share your expertise live, people are so much more likely to take you at your word. People will love seeing you, interacting with you and getting personal with you. But, even when you don’t have a huge turnout for live events, you can repurpose the event to help grow your captive audience.
Large Corporations know the potential of livestream broadcasting and they are willing to invest in the new technology.
Facebook will livestream more than a dozen matches from the Champions League, European soccer’s top tournament, as part of a new deal with Fox Sports. by Gooooooooal! Facebook will livestream European soccer’s top tournament.
Getting your message out is what jane-gardner.com website is all about and livestreaming is new for business so check out my ebook “Grow Your Audience with Livestreaming.”
Certified Facebook™ Ads Profit Maximizer Media Buyer Achieved Today!
Today, after hours of training and exams at the Facebook™ Ads Profit Maximizer Bootcamp course at the Academy of Advertising, I achieved my Certified Facebook™ Ads Profit Maximizer Media Buyer designation. From the thorough Bootcamp, I learned, most importantly, that Facebook Algorithm changes all the time so I have to test, test and do more tests to get Facebook Ads to work. I will write more on how in 2017, there is no free traffic but for now, I am jumping up and down! Woohoo!