Live streaming video is happening now, and is a wonderful way to express and explain time sensitive information, connect to the audience, and bring personalization to it.
You can’t fake it when you’re live. If you don’t know the answer to something, you’ll have to say so.
Livestreaming is so powerful that it can be banned by countries that want to control their population!
China has recently banned all livestreaming video on three social media platforms as they are unable to censor. http://mashable.com/2017/06/23/china-bans-livestreaming/#e.1V8t1j0qqK
As some senators found out recently when they did a Facebook Live, you have no control over how people react!
The protest began with just Sen. Cory Booker and U.S. Rep. John Lewis talking live on Facebook, discussing what the Senate health care bill means for all Americans.
Before he knew it, a crowd was gathering around five senators, asking questions and telling stories about their experiences with health care.
However, livestreaming can be an asset to your business if you know your audience.
San Diego Humane Society recently used Facebook Live to document the rescue of #92Yorkies and kick-off a major digital fundraising campaign. by Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K | npENGAGE
When you share your expertise live, people are so much more likely to take you at your word. People will love seeing you, interacting with you and getting personal with you. But, even when you don’t have a huge turnout for live events, you can repurpose the event to help grow your captive audience.
Large Corporations know the potential of livestream broadcasting and they are willing to invest in the new technology.
Facebook will livestream more than a dozen matches from the Champions League, European soccer’s top tournament, as part of a new deal with Fox Sports. by Gooooooooal! Facebook will livestream European soccer’s top tournament.
Getting your message out is what jane-gardner.com website is all about and livestreaming is new for business so check out my ebook “Grow Your Audience with Livestreaming.”
If your business doesn’t have video marketing in your plan, it is time to get that video camera out and start producing some video!
New trends in video are coming out with augmented reality, virtual reality and 360 video that if you don’t even know what those terms mean, your business marketing plan may not be keeping in with the trends. So to get up to date here are the terms defined in terms of your reality!
Virtual Reality is a computer created environment which looks real when the person puts on VR headgear and sensor activating gloves to “see” it within the headgear area.
Augmented Reality is the addition of a computer generated environment onto the person’s real world. Right now the person sees the augmented reality of Pokemon Go within the smartphone which relays view of person’s environment.
360 video is the creation of recordings of a real-world panorama, where the view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras and a person can pan through the video like being there.
Public Domain from pixabay
Virtual Reality gear is coming down in price quickly which means the market demand will increase as more companies develop virtual and augmented reality games, educational and instructional programs.
At the Windows 10 event in New York this week, Microsoft kicked off the third-party set of VR headsets coming from Dell, HP, Acer and Asus, starting in the $299 price range from Virtual/Augmented Reality Go Mainstream
Now this is exciting and go check out the awesome Augmented Candy ghost that Rich Fiore created on his own time to scare the children in his neighbourhood! What other ways could a business use augmented reality in their business?
Rich Fiore used Unity, a community game engine and augmented reality platform Vuforia to transform his house in the Chicago suburbs into a standalone mobile game for Android. The house is “augmented” with a ghost made of ~ lost and evil ~ forgotten candy. A tin flower decoration on the porch triggers the game.
“I will have a few extra Android devices on Halloween for the trick-or- treaters to use,” Fiore says, explaining how they’ll be able to view the digital presentation.
On a practical basis, video can be a way to engage more with your customers. Have you ever been to a catalog website and have you wondered what the back side of the product you want to buy would look like? Well, according to this article, there is new software from NowDiscover that can go and find video about any product not even on the existing website and link it to the product. Can you imagine if there were 360 video of a vacuum so you could see how easy it was to work?
When activated, NowDiscover selects the most relevant videos from around the web to promote your products and displays them for your customers when they visit the site. The engaging and highly relevant videos will keep your customers engaged for their entire visit period. via NowDiscover Uses Machine Learning to Curate Video for Your Ecommerce Site
Now there are 360 video cameras now coming down in price for any business to buy. For less than $500, you can create a 360 panorama to engage the visitors so check them out 360 cameras However, you can even get an app for an iphone right now called Splash that creates a 360 video panorama of your environment with sound!
360 video tour is a natural way for a visitor to interact with a real estate proposed new apartment development such that you feel like you are standing in the middle of the apartment even before it is built! Just check out this virtual 360 tour of Sky Residence in Manila Philipines at http://www.zipmatch.com/condominium/sky-residence
According to Ryan Anderson if a marketer is being an early adopter of 360 video means you’re going to understand the language before the public does. Marketers can use that language to connect with intimacy and empathy.
Ryan Anderson Bell of VRScout that connects Hollywood to the world of virtual reality. Bell is also the director of the Help Erase Project, a 360 video documentary designed to raise awareness of child trafficking. from 360 Video for Marketers: What You Need to Know : Social Media Examiner
Always new Filters and Apps for your smartphone so keep up to date in your business
Public Domain from pixabay
There are thousands of apps on iTunes that you can download to change and filter and enhance your video. In order to keep people interested, the social media platforms are finding new ways for them to play with video. For Halloween, Facebook has introduced the Halloween mask to put on your face while you are doing a Facebook Live video. Now, I’m not sure that a mask will improve your authority or credibility as an expert but it may be fun to use them occasionally.
The tool works in pretty much the same way as Snapchat’s popular ‘Lenses’ tool, using facial recognition to virtually attach the mask to your face within your video.
Business Beware and Be Flexible
Due to the stiff competition of new social media platforms attracting new clients with the established ones like Facebook and Twitter, the marketing plan can change quickly when a social media platform closes like Vine.
Twitter will shutter Vine, the seven-second looping video social platform it purchased in 2012, in the coming months.
The move is likely a bid to appease Wall Street and make a buyout more appealing, but also makes sense considering more than half of the platform’s top 9,725 accounts had either deleted their profiles or not posted any content since the start of 2016.
Video is here to stay.
Video needs to be in your marketing plan for your business.
Video will go beyond the video camera into VR, AR and 360 video.
Keep up to date on what is trending in video.
Have fun with video but don’t depend on one social media platform for your marketing plan!
For the essential equipment and tools to use for Video Marketing
Essential Equipment and Tools for Video Marketer
Table of Contents
What is Video Marketing 4
What are the Benefits of Video Marketing 5
7 Ways to Make Money with Video Marketing 7
Give me the Basic Tools to Get Started 8
The Best Strategies For Attention Getting Videos 15
It’s All about the Subscribers 16
The Next Step: Using YouTube, Periscope, and Blab 18
The future is here and Video is the future
Are you doing video? Are you on camera or doing screenshare videos? If you want a case for getting out your video camera or smartphone, here is a story for you.
In 2012, Dollar Shave Club came out with a subscription delivery of razor blades monthly service for men. All they used was video of relatable men with the message “Our Blades are F**Great” and they sold 12000 customers in 2 days on Youtube according to Marketingland article. Today, Unilever bought DollarShave Club for 1 Billion dollars. The ONLY marketing they do is by video. When asked about the role video plays the company’s overall marketing strategy, Weber defines it as the heartbeat of Dollar Shave Club’s brand. via A CMO’s View: How Dollar Shave Club built its brand on video marketing
If you want to see what works in video, you can check out the current list of Top Video Creators in this article. Now, they are mostly news video companies but the format, length and topics that found the most views may be worth studying.
According to Tubular Labs video analytics, the top 100 videos earned a combined 40.4 billion views across YouTube, Facebook, Vine and Instagram. via Marketing Day: June’s top 10 video creators, expanded text ads & Dollar Shave Club’s CMO
You can check out my Solopreneur Success StrategiesTV show here. Why did I do a video format rather than presentation slides or written?
Video shows your personality and your flaws. 🙂 You get to know me a little more and you may decide to trust me to have a connection with you which the written word can’t convey.
According to this article by Kelly Adams, video testimonials have been successful on sales pages because it will …
.. let your prospects hear a client or customer speak passionately about your product – I guarantee you’ll notice an uptick in engagement. via 11 Stellar Video Promotion Ideas to Attract New Visitors
So, go get your iphone and turn on the camera or install that webcam or use Jing or Snagit software to capture your website screen because it is time for you to shine on camera!