20174 How to Research Who is Your Customer

On today’s show we have a look at some places you can research your customer. We have looked at some of the factors that you look at in order to define who is your customer. So, we looked at demographics as to where they are and what their ages and female or male gender etc. as well as we looked at the geographics. You could probably find more people on needing a wrinkle cream in the southern states or southern hemisphere than you would in the northern hemisphere were appear we don’t get as much sun and then we looked at psychographics which is looking at your culture a looking at their habits and looking at the things that they believe in. We can have a look at the social media and have a look at the insights there. I have a course on Customer Psychographics in The Business of At Home Business at http://boahb.com.

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