Jane Gardner

2025 Who is your Customer by looking at Psychographics

The 10 Components of Psychographics 1. Interests – Your prospects’ interests help you position and create the right marketing message. 2. Opinions – Opinions matter and your audience’s opinions can spread quickly. 3. Beliefs – What do they believe about success, money, happiness and other elements of life? 4. Values – Your audience’s values are

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