Can blogging be a business model?
Well not on its own as the writing of a blog is a very personal experience but it is the other resources or links around your writing that can generate revenue for your blogging.
The actual blogging can be an emotional, personal or instructional or educational experience for the reader.
In a business, you need to have the goal of generating revenue.
If you don’t have ways to generate revenue, you have the hobby of blogging. This is fine if you are willing to incur the expenses yourself for your blogging from website hosting and email autoresponder and so forth.
However, in order to make revenue from your blog, you need to have certain money-generating features.
- You will need a Call to Action on your blog post to get the reader on your subscriber list to be notified of your next posts as well as what product or service you are selling!
- You will need a product or service to sell whether it is your product or service or some other’s business product or service and you receive a commission.
Ever thought of being a writer and being in business? It is possible, as these three talented writers from a Copyblogger article tell about their experiences. What I like best about this article is you can see from what they do that there are endless ways to use your writing skills as a business.
(Just search for them on the internet if you would like to use their services!)
- Aaron Wrixon specializes in white-label writing and content marketing services for web designers and their clients.
- Trudi Roth creates site copy, blog posts, video, and social media strategy that converts passive bystanders into active, engaged fans.
- Carin Kilby Clark writes conversational copy and content that demonstrates authentic thought leadership and builds authority.
Should you Blog even if you aren’t a writer?
There are many reasons to have a blog on your website regardless of whether you sell widgets, recipes or perfume.
- People like to get to know a business before they commit to buying from them. If you write about your product on your blog, you can show them the benefits of it in a conversational way.
- People like to “kick the tires” before commiting to a purchase transaction.
- People like to see what other people are saying about your product or service. Word of mouth can be a powerful recommendation or criticism for your business.
- So, to sum it up, people like to know, like and trust your business before they do a purchase or commit to using your service.
- Blogging is also good for your business so your website can be found on the internet through the Search Engines when people are searching for a product with keyword phrases.
- A blog on a website represents you and your beliefs on the internet.
When you blog you are regularly adding content to your website that can be optimised for keywords related to your business. You have more opportunity to rank for more search terms than a site without a blog. from Are You Blogging For Your Business? Here are 10 Reasons You Should Be