Hello, this is Jane Gardner, and today on easy TV show Blueprint, we’re going to be talking about another in the series of ideas for a TV show format, because before you start, you need to know the goal is for having a TV show. So what’s the goal you’re having for having a show, whether it’s a TV show or it’s a show on Facebook or LinkedIn, you want to have a professionally formatted show to show that you’re professional?
Maybe that’s the first goal. The second goal is based on what is your goal for your business, for having the show basically for everyone. It’s visibility. For the second one, it would be. Well, we’ll see. This is the format we’re going to talk about today that most people are doing right now in terms of growing their business. And it is, of course, making connections with other people. And if that’s your goal for a TV show, then you need to do this one.
So obviously there are different TV show formats and we’ve gone through a few of them. And today we’re going to look at interviews, show quite popular on the Internet now and social media to interview other people on a show you can. Who does want to do this while anyone can interview anybody? It just depends on the topic and depends on the interviewee. Obviously, if you like fish, you can interview fish, but you can certainly interview the specialist for fish and talk to them about fish.
But sorry, I’m feeling a bit wacky today if you’re wacky and you want to interview people who are wacky now, I’m just kidding. So anyway, this is quite a popular show format and I certainly recommend it because of various things we’ll go through in a minute. But anyone can do it. It’s just a matter of basically having the organization to do it so anyone can interview another person on an interview show. They can do it either this way or that’s the new show, actually.
And you can interview obviously not right now, but later you could interview on location or interview and your studio. Not like this because I’m not recommending such a fancy studio, but when I’m talking, interviewing and it’s interviewing one on one. So I think this sort of illustrates it quite well in terms of interviewing people. So this is quite a popular format and there’s a reason why, obviously. So one of the reasons why this is such a popular format, of course, is that you connect with other people so.
The pros of it is that people tune in either for the guest, they like the guest or they like the topic or they like the people on the panel. And you promise them that you’ll they’ll find value from listening to the interview. And this one is also being done. Besides on TV, it’s also being done to obviously podcasting. That’s an obvious one. And one of the reasons that is not really mentioned. But basically there’s a presumption that if you invite a guest onto your show once that is done, the guests will also promote the event to their audience.
So that is the promise of an interview show. And of course, if you’ve ever done an interview, you know also that sometimes that doesn’t happen. But the concern, of course, is that you need to plan and you need to organize. You need to invite the guests ahead of time and you have to have a certain amount of time to do that. You can’t just phone them up and have an interview the next day because they want to attend either on your schedule or they want to attend their schedule.
And so you have to cater to their schedule. Depends on your format as well. And of course, you can never assume the guests will promote the interview, but you can make it easy by sending them the promotional materials and asking them to promote it now that it’s live as well. And if you’re thinking of this format as a weekly show, because usually weekly shows or even twice biweekly shows get more viewers and some viewers on streaming TV because you always have new content.
So you can’t just put up a monthly show. It’s it’s not it’s not even worth mentioning monthly show. So for an interview show doing that weekly, you need to really get organized and inviting and scheduling your shows and your guests and producing the weekly show. Now, of course, you don’t have to do it live. You can, of course, record them all in one day, for example, if you’re organized enough and then send them out on a weekly basis so you could do four on one day on a Sunday if you’re organized enough and then do one, send one out weekly for the month.
So that’s another idea for an obviously I think you’re fairly familiar with an interview show because they are, of course, very popular right now on the Internet and podcasting as well as on TV or Web, TV or LinkedIn. Inviting another person on who might be someone who’s an influencer is a very popular way to increase your increase your audience. And of course, there’s the usual you have to get them to to sign a model, release permission so that you have the rights to the video that you create at all times.
And there’s no issue with the guest being on your show in terms of the guests not being aware of that. You are going to be putting it on TV and things like that. So and it’ll always be on TV. So this is this is an obvious interview show is an obvious TV show, and you have to decide what the goal is of your TV show. If your goal is to increase your audience by increasing the people who know you and invite the people on who have a larger audience than you so that you can increase your audience if they share your your interview, aren’t to their audience, et cetera, et cetera, then this is a good format for you to do for your show, whether it’s on TV, on LinkedIn, on Facebook or anywhere else.
So thank you for listening. As always. You can find out more about a TV channel, why it gets your business more leads by going to http://jgtips.com/why.