How can your Brand be engaging on the new social media platforms? Just check out Lego and how a 30 year old toy has been able to get a movie done that even has a sequel to it!
Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance naming Lego the world’s most powerful brand in 2015. viaThe Lego Model: How to Build Your Social Brand
Different Social Media need different storytelling
With Instagram and Snapchat marketing, they are very different audience and format to market your Brand to your audience. However, each social media platform needs a unique spin on your Brand to get the engagement that you want.
According to Entrepreneur Magazine (New Zealand edition)
Use Snapchat to give brand fans an inside look into how business is conducted, further solidifying their emotional connection.
Or, get creative with the channel and run a few contests or promotions.
Snapchat is built on quick interactions and uses vertical videos and images. Instagram is square format in the stream with possible video for engagement. Facebook, you can stream video live from Facebook Live while in the stream.
National Geographic using Snapchat Effectively
Going to Snapchat, it can be overwhelming to understand how 10 seconds maximum video could be engaging and tell a story. However, National Geographic has been doing well with storytelling on Snapchat.
According to this article by OnlineVideo.net once they figured out that horizontal videos were not getting the right engagement and they needed to do vertical video then it became an engaging storytelling social media platform for them.
“At the end of the day, we’re storytellers,” he said, and that means communicating in a way that resonates with the audience.
Nat Geo offers a mix of videos, photos, articles, quizzes, and facts on its Snapchat channel. To best create vertical video, Williams suggests shooting in 4K and doing a digital punch-in during production.
Instagram with its pictures and text on or below the picture is a very visual social media platform however, it is engaging.
Forrester Research did a study and found that
Instagram for business accounts generated a per-follower engagement rate of 4.21 percent. If maths isn’t your strong suit, that result is 58 times more effective than those of Facebook and Twitter from 4 Methods For Building A Successful Ecommerce Brand
To get a quick start on setting up your Instagram profile get onto the Social Media Marketing list to start connecting with your audience on Instagram (and other social media checklists will be sent by email too!)