The future is here and Video is the future
Are you doing video? Are you on camera or doing screenshare videos? If you want a case for getting out your video camera or smartphone, here is a story for you.
In 2012, Dollar Shave Club came out with a subscription delivery of razor blades monthly service for men. All they used was video of relatable men with the message “Our Blades are F**Great” and they sold 12000 customers in 2 days on Youtube according to Marketingland article. Today, Unilever bought DollarShave Club for 1 Billion dollars. The ONLY marketing they do is by video. When asked about the role video plays the company’s overall marketing strategy, Weber defines it as the heartbeat of Dollar Shave Club’s brand. via A CMO’s View: How Dollar Shave Club built its brand on video marketing
If you want to see what works in video, you can check out the current list of Top Video Creators in this article. Now, they are mostly news video companies but the format, length and topics that found the most views may be worth studying.
According to Tubular Labs video analytics, the top 100 videos earned a combined 40.4 billion views across YouTube, Facebook, Vine and Instagram. via Marketing Day: June’s top 10 video creators, expanded text ads & Dollar Shave Club’s CMO
You can check out my Solopreneur Success StrategiesTV show here. Why did I do a video format rather than presentation slides or written?
Video shows your personality and your flaws. 🙂 You get to know me a little more and you may decide to trust me to have a connection with you which the written word can’t convey.
According to this article by Kelly Adams, video testimonials have been successful on sales pages because it will …
.. let your prospects hear a client or customer speak passionately about your product – I guarantee you’ll notice an uptick in engagement. via 11 Stellar Video Promotion Ideas to Attract New Visitors
So, go get your iphone and turn on the camera or install that webcam or use Jing or Snagit software to capture your website screen because it is time for you to shine on camera!