Simplify and Test!

Testing, testing and Simplify, Simplify^ are my takeaways from this+Entrepreneur article for online business.
Always be testing and changing things on your website or in your autoresponder or shopping cart ( I tell you these are new words for anyone not on online too!) to see what visitors respond to easiest is a concept much easier to do online than in the corporate world.
According to +Adam Toren
According to the Baymard Insitute, nearly 70 percent of all online shopping carts are abandoned. That’s a lot of people ditching your products after they’ve expressed interest in purchasing. Up your conversion odds at checkout time by streamlining your shopping cart experience with a single page, frictionless experience. While studies and industry best practices may vary, by and large a shorter checkout experience gives the consumer less chance to get frustrated or change their minds.”  
For me, I have had this breakthrough from coaching this month that I need to simplify my website experience and remember that people buy from people on the internet, they don’t trust a faceless BLUE HEAD! (ie no picture on your Google+ Profile)

There is a need for mentors!

According to a study at the Kauffmann Foundation, women are entering the workforce in numbers that haven’t been seen before but few of them are entrepreneurial. There is a need for mentoring, funding and women entrepreneurs as role-models profiled in the media among other issues to increase the number of women going into business.

At the Business of At Home Business, I want to help women and men to develop their ideas for business and , with support, bring their ideas into a real self-sustaining business.
According to Kauffmann Study,

Nearly half of women entrepreneurs state that a challenge facing their business is the lack of available mentors. Mentorship plays an important role in developing successful entrepreneurs, for both men and women. If women are unable to find mentors, they may fail to reach their full entrepreneurial potential.

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