Without risk there is not, and cannot be reward. As an Entrepreneur, life is uncertain from day to day so there is always an element of risk. There is an element of chance inherent in every venture and unless that chance is recognized and faced, the venture will never become reality. Keep in mind that the secret of success when it comes to business risk is mitigating potential damage in favor of potential gain. Coolly and impartially assess the potential positive and negative outcomes and decide accordingly. Imperfect action is better than no action. However, you need to manage the risks as an entrepreneur to control the negative consequences.
