How are you different from your competition? do you have a specific purpose , specific misión, specific value that’s different from your competition. First of all , you have to define who is your competition before you actually go and look at how you differentiate yourself from them. So, for your product or service, have a look at other people on the Internet is the easiest place ,of course, but you could also do it off-line. Have a look at their marketing and their advertising and what their benefits they say are from buying from them By looking at their advertising and their marketing and seeing how they deal with customers and see how quick their services are etc. and then you decide w how are you going to be unique from them. so it explains your unique value proposition and it explains why your business is different and how you can better meet your customers needs
