Let’s say that you have a business that you would like to start but you’re not sure if it’s going to sell, the first role of being a reluctant entrepreneur is , don’t quit your day job and second role is to create a beta of the product whether it is a product or a service. Test it to see if anyone is interested as the only way to see if a product is good is to start selling it! So go out there and with a beta service proposal or sample product, go out and see if people are willing to buy it! For more on creating a business using beta product or service, I have created a 5 video training called “etribe, how to get a group of fans who buy from you again and again” at http://jgtips.com/ettb. Its free training for you to try selling before you create your business.