It’s all about being competitive when you’re an entrepreneur. You have to be successful you do have to realize that there is competition and that you have to be competitive whether you want to or not. So the world is built to some extent on the concept of competition. Everything living competes for specific resources that are needed to grow thrive and outperform their rivals, sunlight space water and nutrients are utilized by the smallest to largest creatures wherever they are found and in whatever quantities. So just like the animals human beings we are hardwired to engage in this competitive contest. It’s part of our genetic heritage and what every business owner needs to embrace. So don’t be frightened they will not bite, Competition which is natural if you accept that and that you have to have competition in order to have a market that’s viable then you’re going to be quite happy to be competitive.