Ask yourself what is an expert?
You are an expert.Whether you know a little about something or a lot about something, you’re still more of an expert than someone else. So let’s be confident and let’s figure out who you are as an expert. You are someone who knows more than I do about a particular topic then you have expertise. You may have expert status because of your credentials or your visibility or your followers or your quality of content. Expertise is a very important element of marketing especially on the Internet. Online, customers are looking for answers and they want from trusted sources who clearly know what they’re talking about. If you can establish yourself as an expert on specific topics, your products and services will virtually sell themselves.