Your Website is the Hub of your Universe
Have you done a survey of your homepage to see whether you have all these 12 elements of good Home Page design? I will be working to incorporate some of these ideas while keeping the HomePage simple to understand. It will be a challenge however, it is worth looking at its design. If you look at your Gogle anlaytics for your website, you will find most visitors coming to your Homepage first (how- another article to explain how to find this out) and they may Bounce (defined) off never to return again. So, whatever you can do to make your Homepage inviting and easy to navigate will keep people there. This infographic from Hubspot Marketing is a nice visual explanation of the items to look for when designing your homepage.
Please include attribution to http://blog.hubspot.com with this graphic.