Fly on the Wall – Where to Go Online to Listen to Your Market
On the Internet, it’s easy to find people asking questions, commenting, sharing content, and giving their opinions. These websites are a goldmine of opportunity for marketers. If you can find out where your target market is talking, all you need to do is listen. They’ll tell you everything you need to know in order to connect them to products and services they need.
People with painful problems are willing to pay for the solutions.
So, what is it that is the greatest problem in what you love?
Now, if this is something you love and you have a passion for then you probably know several of those problems already but you can confirm through groups. You can confirm through discussion across the web, through search engines, through social media, through Facebook groups. There’s tons of places you can find, in forums.
You can find what the painful problem is because that’s going to be the most important thing to pinpoint as that is the difference between you selling and really selling.
You can sell a little but the more you know a specific group with a painful problem, the more you will earn!
Ask yourself, what are the painful problems?
For example,
Coffee
There are a lot of people who really did want flavored coffee and Starbucks knew about it. They discovered that whole idea and concept and how to deliver it in a quick and easy manner.
Ice Cream
Look at all the different ice cream flavors! Beer, Bacon, Hot Sauce or Wasabi Ice Cream, they wouldn’t exist unless people would buy!
Forums and Q&A Sites
Online forums and question-and-answer sites help you in a number of ways. You can use them to discover what topics are hot right now. For example, if you’re designing a new Internet marketing product, you can visit an IM forum and see what people are talking about. If there’s a lot of discussion on how to use Facebook’s Timeline format, you can create a report or course on how to use it effectively.
On forums and question sites, you can find good respondents for your surveys and other market research. Look at the members who are most active and leave the most replies. This tells you that they love sharing their opinion and they’ll happily do so for you.
You can discover other priceless insights by looking at what people are saying. Read threads that are relevant to your products or services and they’ll tell you exactly what people are looking for. You can search these sites for keywords and if you don’t find what you need, start your own thread asking for opinions.
The Online Market Research Flow
Find out where your target market hangs out online and then join the discussion. Start by identifying your audience as thoroughly as possible. You can also do a survey asking your current customers about their online activities or where they like to interact with their favorite brands. Wherever that is, become a fly on the wall and soak it in. If you listen well, you’ll gather a treasure trove of information.
