I have been amazed at the new iPhone6 ads which show amazing video shot on the phone and then it just quietly listed who did the video – people like you and me. It is genius by Apple to show rather than tell us that even non-professionals can shoot amazing video on their new phone. Who wouldn’t want to have that quality of video for even their casual video of family and friends? Apple has always been good with their brand. Their Apple store is an experience. They promote their exclusivity and tribe psychology that if you buy a product with their Apple logo, you are part of their tribe.
So, how does Apple incorporate customer experience into branding? They put the customer at the heart of everything they do. Take their ‘Shot on iPhone’ campaign for example, not only does it showcase the sheer versatility of the iPhone camera, but it features utterly charming videos shot by real people. via The World’s Most Valuable Brand: Apple’s Secret to Success
So how can you do the same with your personal brand?
- Speak out about things you are passionate about.
- Speak out about things that make you angry in your industry and take a stance against it.
- Make your business an experience that is unique from anyone else whether in a brick and mortar store or online. Make it an experience!
- Bring an air of value and exclusivity to your business with your Members Only Club or Members Only Offers.
Ryan Erskine in Entrepreneur.com had great reversal of traditional brand idea that you are extracting your personal essence from yourself in order to create your personal brand. Your values, your beliefs and your mission is creating what was already there – your essence to make your Branding for your business.
You don’t actually “build” a great personal brand, you “extract” it. via The #1 Secret to Building Your Perfect Personal Brand
Neil Patel has a great article about his Personal Brand and how he has grown it at quicksprout.com. I think that #6 is the hardest one to do because you have to leave yourself open to negative feedback if you show the failures or issues you have in your business. However, I do relate to people on the internet who are vulnerable and willing to admit they do have failures.
6. Open up about issues that are bothering you or challenges you’re facing via 13 Daily Activities That Will Double the Size of Your Personal Brand in 6 Months or Less
These are just some of the businesses who get what a personal brand is. Of course, Oprah Winfrey is the queen of Personal Brand if you need another example.
To learn more about personal brand and what it is versus your business brand, get my ebook BELOW!