Live streaming video is happening now, and is a wonderful way to express and explain time sensitive information, connect to the audience, and bring personalization to it.
You can’t fake it when you’re live. If you don’t know the answer to something, you’ll have to say so.
Livestreaming is so powerful that it can be banned by countries that want to control their population!
China has recently banned all livestreaming video on three social media platforms as they are unable to censor. http://mashable.com/2017/06/23/china-bans-livestreaming/#e.1V8t1j0qqK
As some senators found out recently when they did a Facebook Live, you have no control over how people react!
The protest began with just Sen. Cory Booker and U.S. Rep. John Lewis talking live on Facebook, discussing what the Senate health care bill means for all Americans.
Before he knew it, a crowd was gathering around five senators, asking questions and telling stories about their experiences with health care.
However, livestreaming can be an asset to your business if you know your audience.
San Diego Humane Society recently used Facebook Live to document the rescue of #92Yorkies and kick-off a major digital fundraising campaign. by Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K | npENGAGE
When you share your expertise live, people are so much more likely to take you at your word. People will love seeing you, interacting with you and getting personal with you. But, even when you don’t have a huge turnout for live events, you can repurpose the event to help grow your captive audience.
Large Corporations know the potential of livestream broadcasting and they are willing to invest in the new technology.
Facebook will livestream more than a dozen matches from the Champions League, European soccer’s top tournament, as part of a new deal with Fox Sports. by Gooooooooal! Facebook will livestream European soccer’s top tournament.
Getting your message out is what jane-gardner.com website is all about and livestreaming is new for business so check out my ebook “Grow Your Audience with Livestreaming.”