A podcast is a great way to build your audience and awareness for your business. When you start a podcast, it only required a good microphone, audio recording software and someplace to host your audios so you can broadcast to thousands of podcast directories.
The first thing to do is to know what kind of messages and stories your audience wants to hear. So, get to know who is your audience first! Then they will want to download and listen to your podcast because you have value for them to take the time and listen to your broadcast.
Now, this is a brief article about four strategies to promote your podcast once you know you have a podcast topic your customers want to listen to.
Once you have recorded some podcast recordings and uploaded them to your podcast hosting and got approved to be shown on various podcast directories like iTunes and Soundcloud, it is time to promote the podcast!
You will have links for the podcast show on the various directories so make a list of them as you will be promoting your show on social media, website and everywhere you are messaging.
Now, the simple answer is you have four key strategies to promote your podcast.
- Networking – Tell everyone you know and contact influencers in your industry to see if they want to be interviewed on your show so they will mention your show.
- Put yourself out there – Put your podcast show on website with its own link so people who come to the page can see what you are podcasting about and subscribe. Send out an email to your subscribers every time you upload a new podcast and tell them to share it if they like it. Share your new podcast episode out onto social media. Using IFTTT you can upload your podcast episode onto Twitter and Facebook and other social media platforms.
- Referrals – Get your audience who are subscribing to share it out onto their social media for others to listen. You can offer incentives such as giveaways or prizes for their sharing.
- Email list – Always be mentioning on podcast how to subscribe to get more information on your email list. Email subscribers will become avid fans and share the podcast to others if they find it of value.
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