I’m Jane Gardner of https://jane-gardner.com and “On Jack or Jill of all Trades Thursday”,on Solopreneur Success Strategies I talk about the skills and knowledge you need in your Solopreneur business to be a success.
Solopreneur Success Strategies Jack or Jill of all Trades Thursday On today’s show, I’m starting a series on WordPress and how easy it is to use for your website.
As well I have three offers in the episode with Positioning for Profitable Pricing at http://jgtips.com/pricing and Ideal Customer Experience at http://jgtips.com/experience and of course, HTML hacks at http://jgtips.com/html.
You can subscribe to my Solopreneur Success Strategies Youtube channel at http://jgtips.com/youtube.
On today’s show, I talk about how to convert prospects into customers. Some of the principles to start thinking about when creating your messaging to attract your customers.
I have an offer for the ideal customer experience creation at http://jgtips.com/experience.
The ideal customer profile at http://jgtips.com/customerprofile.
Welcome, i’m jane gardner of jane-gardner.com and here on Solopreneur Success Strategies, I will be talking about entrepreneurial mindset on Mindset Monday to get the week started; On Get your Message Out Tuesday, I will be talking about your website, your brand and your social media marketing to connect with your customers then on World Domination Wednesday, i talk about you and your customers; how to find them, keep them and make them your raving fans; On Jack or Jill of all Trades, I talk about the skills and knowledge you need in your Solopreneur business and on Freebie Fridays, its all about free software and tools to help you save time, money and be more productive in your business. Systems Saturday is all about business systems to help free up your time to do business instead of working in your business. Strategy Sunday is all about your Goals, Vision, Lifestyle Business strategy and creating a Business Plan that fits your lifestyle instead of you fitting your business plan. Being a Solopreneur is a challenging but fulfilling lifestyle and to be successful you have to wear many hats in your business so lets’ get started.
This could be called the “Year of Live Video” as last year, with the burst onto the scene of Meerkat, SnapChat and Periscope with live video from anywhere in the world then the larger social media platforms geeting into it this year, Facebook Live Video and now Twitter, Instagram and Linkedin getting in on the live video market.
Engagement and the intimacy and immediate satisfaction of live video has increased the demand for creating videos by personalities and now businesses are trying to get into video.
Videos can help you build trust with your audience by introducing them to the people behind your brand and giving them a glimpse of the value behind the gate. Done right, it can be an important and valuable lead generation tool, building trust with your audience and expanding your marketing strategy via Getting Started with Video for Lead Generation
Now you may be a business that sells to other businesses and you are thinking you don’t need to do video. You are wrong! People are expecting your videos about your business to be engaging just like the ones they see on Facebook. Don’t worry, they are also looking for videos that are educational and informative about a businesses product or service. Just look at the video at top of the post done by Zendesk about their services above. Fun and engaging!
B2B marketers to remember that the people they’re targeting are also consumers when they get off work, and their exposure to high-quality, emotional B2C video content on the web is likely to influence their expectations for B2B video content. via Will native video on LinkedIn be a boon to B2B marketers?
The video thumbnail is by far the most important component to drive a visitor to play or not play your video. The reality is, we do judge books by their cover, which is why you need to dress your video for the occasion by giving it a compelling, play-worthy thumbnail image.
Table of Contents
What is Video Marketing 4
What are the Benefits of Video Marketing 5
7 Ways to Make Money with Video Marketing 7
Give me the Basic Tools to Get Started 8
The Best Strategies For Attention Getting Videos 15
It’s All about the Subscribers 16
The Next Step: Using YouTube, Periscope, and Blab 18
The future is here and Video is the future
Are you doing video? Are you on camera or doing screenshare videos? If you want a case for getting out your video camera or smartphone, here is a story for you.
In 2012, Dollar Shave Club came out with a subscription delivery of razor blades monthly service for men. All they used was video of relatable men with the message “Our Blades are F**Great” and they sold 12000 customers in 2 days on Youtube according to Marketingland article. Today, Unilever bought DollarShave Club for 1 Billion dollars. The ONLY marketing they do is by video. When asked about the role video plays the company’s overall marketing strategy, Weber defines it as the heartbeat of Dollar Shave Club’s brand. via A CMO’s View: How Dollar Shave Club built its brand on video marketing
If you want to see what works in video, you can check out the current list of Top Video Creators in this article. Now, they are mostly news video companies but the format, length and topics that found the most views may be worth studying.
According to Tubular Labs video analytics, the top 100 videos earned a combined 40.4 billion views across YouTube, Facebook, Vine and Instagram. via Marketing Day: June’s top 10 video creators, expanded text ads & Dollar Shave Club’s CMO
You can check out my Solopreneur Success StrategiesTV show here. Why did I do a video format rather than presentation slides or written?
Video shows your personality and your flaws. 🙂 You get to know me a little more and you may decide to trust me to have a connection with you which the written word can’t convey.
According to this article by Kelly Adams, video testimonials have been successful on sales pages because it will …
.. let your prospects hear a client or customer speak passionately about your product – I guarantee you’ll notice an uptick in engagement. via 11 Stellar Video Promotion Ideas to Attract New Visitors
So, go get your iphone and turn on the camera or install that webcam or use Jing or Snagit software to capture your website screen because it is time for you to shine on camera!