Copy of Who am I-

How do your customers find you?

Today we want to talk about your customer.

How do your customers find you?

In this Vistaprint survey of their 2000 customers, they found out a lot of things about customers.

 

Do you know how your customers are finding you?

They do start online. Word of mouth is very important too.  This means that customer service is also important.

36 to 35% of respondents found new businesses by online research and word of mouth.

What are they looking for on your website?

They check out your website and what do they find?

Well 34% are unlikely to shop if a business doesn’t have a website.

45% of those surveyed would buy from a poorly designed website.

So thats bad news if you aren’t keeping your website up to date or you don’t have a website because you are missing out on a lot of customers.

They are looking for product information, hours of operation and directions to get there.

 

They also read online reviews about your business.

Do you know where your online reviews are on Google and Yelp?

Do you know what people are saying about your business on social media or anywhere.

Those surveyed said it was important to read reviews before they visit a business.

50% of them said bad online reviews will prevent them from even visiting a business or buying from a business.

You had better figure out what your customer service is and whether customers are happy with your customer service.

Is your business on social media?

They expect to connect with your business on social media. This could mean Instagram or Facebook or other platforms.

60% of those surveyed said it was important for a business to have a social presence.

28% of 18-24 said it was very important and 1 in 4 of them found a business for the first time on social media.

Do you have your business on Instagram or Facebook talking about your products and services?

Do you have a Facebook group for your customers?

People are visiting small businesses every day on the internet and your business creating a powerful online identity will help them find and shop at your business.

Here are a few of the things you need to get done in your business:

1. You need a nicely designed website easy to find.

2. Your business  needs to be on social media.

3. You need Customer service that is engaging and  responsive to customers.

 

At jane-gardner.com, we talk about Messaging  which includes your website.  Is your website mobile responsive? Do they find your website easily?

We talk about the customer. Who is your customer? What do they want? How can you give them what they want? How do you make them happy day to day so they buy from you  more often.

See us at jane-gardner.com.  Hope to see you here!

 

How your Personality is Cuter than a Kitten on the internet

Why your Personality is Cuter than a Kitten on the Internet

Have you found that when you are on social media that your interactions are not interactions.

You are doing a lot of Facebook posts, tweets and there’s nothing. People  are using a profile of a cat instead of their face.

If you see me on the web, for example, @janegardnerbiz on tweeter, excuse me, twitter. You know what I look like whether you like it or not!

I just thought this would be cute as kittens are cute. Watching a kitten you can do it for hours. When it comes with interacting with you, you have to be human.

So, please first,  please put your profile on Facebook and get your face out there. It may not be the face that one person may not want to look at but others might.

With spammers out there,  you never know if a profile  is a real person out there.

Having a picture of a cat as your Facebook profile, you know a cat can’t post,  YET!

This wasn’t what I was going to talk about.

I was talking about your personality and how being interactive and being on video and not being shy, you  really can get people to know like and trust you.

You know me a little bit now because I am on video.
You don’t want to be a kitten profile, you want to be human because people don’t interact with kittens, they only interact with their own kitten.
You can make them laugh, cry, angry. You can talk to them more if you have a personality.

If you are having trouble connecting with others and no one seems to be engaging with you, try getting on camera and doing video.

At least put a profile on Facebook with a photo of you and see how that helps.

People want to get to know you, they want to like you and they want to trust you.

The only way they are going to do this is if you show yourself as a person and have the personality that they can connect with.

So why don’t you do three steps.

3 Steps to becoming human on the internet!

1. Get yourself on camera. Do a video. You can do Facebook video. You can get your webcam out.

2. You can tell stories about yourself. You can tell stories about your business. You can just talk to people about your business even if you are like me and talking to the camera. Talk as if you are talking to them in person.

3? What was it?

3. You have to be open about problems you are having either with your business or in your life because you want them to be able to relate to you. So, they say “hey he has the same problems as I do so maybe he’ll be able to help me with the solutions as he is doing much better!”

3? (No, sorry 4th) Its all about understanding other people which requires some training to listen to other people and see what they are trying to tell you but not really telling you. 

Get on camera. Its lot more fun than a kitten to watch me being silly.

The reason I did this video is to tell you about the report I have about influence.

How you can be an influencer in your business?

How you can be seen as an expert and get people to know, like and trust you?

You can go to http://jgtips.com/expert  and you’ll get a optin on “Some Thoughts on Influence” and audios to start thinking about how you can start to be seen as an influencer.

You can go to http://jgtips.com/influence to see my offer on becoming an influencer in your industry!

It was just the kittens that got to me. 

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Your Personality and Your Business

In today’s vlog, I  look at your personality and your business.

Have you ever noticed while you are in the store there are different types of people coming into the store. There are the people with the technical sheets and they know the features they want ? Then there is another person who comes in and says “Hey, I’ve done my research and this is the product XY version 32.5, do you have it?”  Then there is another person who says “Hi, I have some reasons why I  want to get that product and  it looks like a fun product and do you know anyone else who has this product that likes it?”

These are all different personal styles. Personal Style (according to Consulting Resource Group personality development theory) is basically the part of your personality that you are born with. (The research behind it) is something I go into in “Your Personality and Your Business.

I just wanted to make you aware today that you may be having trouble selling to someone on a call or face to face because you are not matching your personal style with your potential client.  If someone like me wants to come in with my Consumer Report and I want a specific model of a video machine and you don’t have it then I am going out the door.  I want the best but I do want one that is high rated.  You have to know who your people are coming through the door. It is always good to know their personality before they come to you.

Your personality and the personality of your customer can affect your sales and how you lose sales. If you would like to know more about how your personality can affect your selling.   How you can learn about others personalities and how you can sell to them so that you can make more sales.

Then I’m not going to promise anything but I do have a training at Your Personality and Your Business.com where you can learn about your own personality; then you learn how to figure out from just talking to people (or listening to people is most important),  you can learn about other people’s personality and get some hints on who they are and make some more sales. You are aware of their personal style  so you can adapt to their personality.

Clicke jgtips.com/personality  to learn more. You can email me anytime at jgardner@jane-gardner.com.

So, hopefully you have figured out some things about my personality and this has brought some thoughts to you how to sell to other people.

In the end,

[Tweet theme=”basic-full”]We like talking to people and interacting with people, so let’s go interact.[/Tweet]

World map background with people portraits on it

Doing your website the right way and the wrong way

Doing your website, the right way and the wrong way. It’s silly to do that but not really. This is a talk about how to do a website these days. I wanted to show you what our website was for our engineering business back in the 1990s. I had to create it myself and it was HTML using Frontpage.

Let’s have a look.

I used the waybackmachine.com to see if they could find one of my previous websites. If you don’t know about the waybackmachine, it is at waybackmachine.com.

[Tweet theme=”basic-full”]Wayback machine is awesome! #website [/Tweet]

Back in the 90’s I created a website for our business so people could find. The picture is gone now. I had a brief overview of what the business we do. Then a link to go to resumes, activities and office in 1998 completed by me.

That was an okay website. A lot of businesses didn’t have website presence on the internet as you had to use Frontpage software with HTML and a designer.

I learned HTML and created the website as we were international at the time.

Today, we have a nice, cleaner website. We still have the same information but it is all linked easily through hyperlinks with some nice photos on it. Very simple.

Then below there is contact information, phone and email. We put all our information on here using the basic WordPress theme 22. All you do is enter the information in the backend. It makes it look pretty using the them.

Basically there is a right way and wrong way to make a website.

1. Not using the current themes. 🙂

2. Hard to find the “Contact Us”.

My website now for my personal business is much cleaner, easier to navigate, mobile responsive, video on it which is engaging. Easy to find the sidebar with all my courses and links to go to my courses. Some of my articles from Medium.com are on the sidebar. You can comment on the video in real time through Google+. There is a right way and wrong way to do a website.

The wrong way is not to make your website interactive.

The right way is to make your website interactive, engaging and simple to navigate.

Go to jgtips.com/website to learn more about making an engaging website.

Metal chain isolated on the white background

10 Reasons Your Website Might be Your Weakest Link In Your Business

Some of the major reasons your website might be the weakest link in your business.

  1. Not mobile ready or responsive

   Since 2015, Google is giving priority to mobile responsive websites in their Google search. According to Google (https://webmasters.googleblog.com/2014/11/helping-users-find-mobile-friendly-pages.html)

“the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.”

So Google has made it a priority to optimize website viewing for mobile and they

”  make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results.”

So, if you don’t even know the term mobile responsive them then you might want to go do some research on whether you are mobile friendly at  Google’s Tool , the Mobile Friendly Test at https://www.google.ca/webmasters/tools/mobile-friendly/.

 

  1. No opt-in box to capture your interested visitors into subscribers.

If you don’t have an email opt-in box on your website on your home page and even all pages, you are missing out on visitors to your business.  With an “Opt-In” you can capture interested people’s emails to be on your email list using an email autoresponder.

  1. Too hard to navigate through your website.

If your product or service is buried three submenus down on your menu, it will be harder for visitors to even be aware that you sell a product.  A Site Map page helps a lot of companies give people easy links to the various products or services on their website.

  1. Too many choices on your website.

According to Hubspot  in survey research, only 55% of people spend 15 seconds on your website. Too many choices to make, they’ll be gone.

  1. Too many distractions.

    Just as with choices, flashing buttons, Facebook Likes in sidebar or animation on your website will cause people to leave your website.

  1. No Expert / Authority recognition

You need to show that your business have the expertise and knowledge to be the authority that they will know like and trust in order to have a transaction with you.  So, your Association logos or Chamber participation logo or awards that your business have been given should be prominent on your website. For my website, I need to get my Consulting Resource Group Associate recognition badge on my website for my personal development expertise.  So, it is also on my “To-do” list.

7. Not an easy website for people to share posts to others.

 Don’t forget to include your social media buttons on your website! You want your visitors to engage on your website so one way is for them to share an interesting post to Twitter, Facebook or LinkedIN.

8. Not easy to see what the website is about on the home page.

Do you have your Mission statement on the home page or why you created this website?  No, bad!  People want to understand why you are here on the internet so they can trust they have come to the right place!

9. No social proof on your website.

People love to see social proof that you are who you say you are so they love unsolicited testimonials and reviews.

10. Not easy to find or BUY your product or service!

       It is that 15 seconds on your website again – where is your product or services menu item?

11. No Customer Service or Customer Contact.

                       BONUS!  

Most important to your website besides the sales button is that there are easy ways for your customer to contact you to ask questions about your product or service.   If you aren’t easy to contact then they wonder if you are a REAL business on the internet!

For more information on how to strategically optimize your website go here for Website Design CheatSheet

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