IM – A Cautionary Tale Part I

 

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I am writing this story about my adventures on the Internet as a cautionary tale so that you don’t “go down the rabbit hole” that I did the last few years. If I can be honest and open about how some of the IM world works and it means you ask the question “do I really need this for my business” then I have helped you.  I am writing this tale on www.Medium.com in sections as Medium wants short reads and I have to write them before I get to work in our engineering office.  So, I will try to keep a link between them on the website here in case you want to read all the sections.  Next time, I talk about the psychology of a webinar – who knew there was one until I learned it!

Now, just to champion Medium.com for a minute, it is a great place to add your writing or your opinions.  It is free for anyone to sign up and they give you a “location” on their website. You can write about anything; you can add doodles; you can add cartoons and people can come and add their comments.  By embedding this story on my website, I have a link that Google Search will find so it is an easy way to add connections between the two platforms. 

Gary Vanyerchuk of the book “Jab, Jab, Jab, Right Hook” fame (in social media circles) writes very personal stories about leadership and being in business on Medium.  I read a story from a teenager on how he doesn’t go on Facebook anymore and neither does his friends.  There was a cartoon today from a 15 year old girl on how her dog resents her time being on www.Blab.im.   All the stories are short to read so I am going to do my adventures in IM in parts.

 

 

My Adventure in Internet Marketing (IM) world, A cautionary tale, Part I

Why we share?

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This is going to be a topic everyone needs to discuss on the internet because in the end, the engagement you need for your product or service, is based on how people feel and the EMOTION they have when they encounter your product or service. I should do an ultimate guide on this in the near future but for now, I”m sharing this infographic from UPviral.

Engagement Periscope Numbers!

Periscope has published numbers for their viewers and views being made with the Periscope app on the phone. Already since they opened in March 2015, they have 10 million viewers.  But what is important to you and them is “Time Watched” is how long viewers watch a video each time and the NUMBERS are amazing!  Whereas on Facebook and Twitter, you are lucky to get 3 minute watch from 5 minute video, on Periscope,

We define Time Watched as the aggregate amount of time that people spend watching livebroadcastson iOS & Android. As of last week, we’re seeing over 40 years of video watched per day.

Can you imagine having that kind of video watching on your videos!   Just try out Periscope , download the app  and create yourself a broacast plan for connecting and getting engagement from people all over the world!

Periscope, by the Numbers

My first of many videos – I love Video!

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Simplify and Test!

Testing, testing and Simplify, Simplify^ are my takeaways from this+Entrepreneur article for online business.
Always be testing and changing things on your website or in your autoresponder or shopping cart ( I tell you these are new words for anyone not on online too!) to see what visitors respond to easiest is a concept much easier to do online than in the corporate world.
According to +Adam Toren
According to the Baymard Insitute, nearly 70 percent of all online shopping carts are abandoned. That’s a lot of people ditching your products after they’ve expressed interest in purchasing. Up your conversion odds at checkout time by streamlining your shopping cart experience with a single page, frictionless experience. While studies and industry best practices may vary, by and large a shorter checkout experience gives the consumer less chance to get frustrated or change their minds.”  
For me, I have had this breakthrough from coaching this month that I need to simplify my website experience and remember that people buy from people on the internet, they don’t trust a faceless BLUE HEAD! (ie no picture on your Google+ Profile)

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