The Do’s and Don’ts of Video Marketing for BusinessGet your message out tuesday / By janegardnerme Do Invite your audience: Mention a clear call to action in the video to deploy and engage your potential audience.Keep it short: There are so many other websites of competitors in your market that can grab your audience’s attention.Do Humanize your brand: When people interact with a real face in a video, it increases the trust factor and puts a brand to your face.Title is important: The Title is the first impression of your videos.Optimize your Video : You are going to upload your videos on multiple sites, so here you need to create a particular description and title for each video.Do make it Sharable: Make sure your video is engaging and compelling so that your audience will share this with their friends and family on social mediaDo Be creative: Be more creative with your videos.Do Add video to your post: You can add video to your blog posts and social media posts to increase traffic to your video.Do Analyze your performance: Tracking your video’s performance is an integral aspect of a video marketing campaign.Do describe your videos: Don’t forget to describe each and every video; a rich description of your videos is a must to get more views.Don’t follow a set formula: Videos fail to engage audiences if you take a formulaic approach.Don’t forget to define purpose: Ask yourself why you need to create this video?Don’t pitch: If you create a short video of around 1-2 minute with a sales pitch, then people will not be interested in watching your videos.Don’t forget to include a call to action: Include a call to action in your video to engage them.Don’t create just one video: Creating one video is not enough. You can create many versions of it and you can check which one is working for you.Don’t ignore sound quality: Video is much more than just visual content.Don’t include too many messages: If you have included too many messages in your videos, it will confuse your audience, and they won’t know what is useful.Don’t forget to use SEO: Just uploading your video online is not enough to get expected traffic. You can optimize your video with SEO. You can use keywords in your title for better search results.Don’t expect instant results: You upload your video on your online video channel and now you’re expecting more views instantly. Market your video on other channels and social media.Don’t try to focus on everyone: You should focus on your target market. Everyone has different interests, so don’t try to focus on everyone!