How do you design an ideal customer experience? How do you and your brand defined by your customers? What is your solutions for the ideal customer experience? A core part of a brand is making an ideal customer experience for your customers and you need to be consistent in your branding and you need to clearly defined in who you are in your branding. How do you want to communicate your brand to your target market by using the brand elements and messaging especially the promise and your commitment and how you stand out from others and you have to make every part of the customer experience consistent. It is all about consistency. Some things to ask yourself about your kind of experience you want to create include what is the image that you want to have whether it’s on your website or your brochure and what is the emotions you want to spark when you’re out there promoting your business?
On today’s show we have a look at some places you can research your customer. We have looked at some of the factors that you look at in order to define who is your customer. So, we looked at demographics as to where they are and what their ages and female or male gender etc. as well as we looked at the geographics. You could probably find more people on needing a wrinkle cream in the southern states or southern hemisphere than you would in the northern hemisphere were appear we don’t get as much sun and then we looked at psychographics which is looking at your culture a looking at their habits and looking at the things that they believe in. We can have a look at the social media and have a look at the insights there. I have a course on Customer Psychographics in The Business of At Home Business at http://boahb.com.
If you put yourself in your customer shoes, it’s easy to understand what they want and how to deliver it to them. When you empathize with them, you can create a marketing message that resonates with them and shows that you are responsive business that cares about their customers. So how do you understand what your customer wants when you put yourself in your customer shoes to quickly understand what they’re looking for, you can empathize.
Things to consider before you start your home business on whether or not you can have a business in terms of whether or not there is demand out there. Last time we did talk about finding your target market and seeing the demand and some other things that you have to do in order to figure out whether or not you can have a business. Just go to test and see whether or not there is a business out there. So ,for example, just quickly put together a sales page with information on whatever the service or product is and see what kind of interest you get from your market.