[ezps_tp_post_layout video=”N1_ofguRhRk” description=”Storytelling what fun to do that every week – we love stories but you’d have to look at the goal of your TV or FB Live or Youtube Show and why you are doing it. Just think to be known as the Storyteller!” subscribe=”UCBpCKiUtSG9vdX2wDmM5vVQ”]
Well. Welcome, welcome, welcome. We’re looking at the goal for a TV show because I’ve just moved my channel, so here I am. I’m Jane Gardner of the ultimate TV channel system.com. And today we’re talking about the ideas for a TV show format for your business and what one you should choose. And we’ve been talking about various types of formats. And so let’s go have a look at the presentation. And we want to look at what is your goal for a TV show, whether it’s on TV or on Facebook or LinkedIn or anywhere else.
What is your goal? And then you decide based on your goal, what show format you should use. So what is your goal for a TV show? So let’s have a look at another show format that’s quite popular of these. We’ve been talking about various ones. We’ve been down to interviews. So today we’re going to be talking about storytelling. So storytelling is a format that you may not have thought of as an idea. But as you know, people love stories.
So this might be a really good TV show format. And who would be the people who would be interested in such a format? Well, storytellers, of course, that would include writers and speakers and anyone with a story. And of course, that’s anyone with a book, anyone who’s written a book any way, any speaker who wants to talk on a TED talk. This would be a great format for them to talk about themselves and talk about stories that they’ve mentioned, as well as, of course, maybe interviewing other storytellers.
It would be a very entertaining show to have people telling stories because people love stories. So let’s let’s have a brief look at what I’m talking about. So we’re talking about it could be someone who is basically just telling a story, who who’s just talking, you know, and it’s it’s it’s got a theme and they just tell their story. They’re not being interviewed. It could be a blogger who just talks about various things, obviously on health or wellness or wealth.
It could be a blogger who’s just talking about their life or a video blogger who wants to talk about makeup, who’s telling stories. And it could also be I think I have another one where they are. Yes, I think so. I think he’s yeah, he’s telling a story about his being on location. And it could that could be another way that you have a show. Of course, I’ll would be more of a travel show. But it’s it’s we’re not we’re not pushing it when we say that you could have a storytelling format and you could, of course, bring other people on who tell their stories and there could be a theme.
And of course, that would be very engaging and entertaining. We could maybe call it a fictional entertainment one. But anyway, some of the pros, of course, to that is that stories are engaging and people return to listen. Maybe you’re going to tell them the story of your whole life or the story of some history or something. The cons, of course, you need to plan ahead and make sure that you have enough story so that you can fulfill maybe two or three months of storytelling.
Whether you’re the storyteller or guests are the storyteller. You need to plan ahead, especially for a guest who aren’t and who are going to story and when you’re going to do it, etc.. So it you know, you could have a theme and talk about many things and not have any agenda other than telling stories. But of course, the cons are for storytelling. You need to plan ahead whether you’re going to be the storyteller or so you’re going to invite guests on.
Obviously, it doesn’t have to be live, but it has to be consistent, has to either be weekly or biweekly show to get engagement on TV. And of course, if you already got the video that you’ve been doing even better, because then you won’t have to worry about creating video for storytelling. I don’t I really don’t know of anyone who is a storyteller, although. This one for travel, there’s a lot of travel bloggers who taught or oh heck, there was some last week, there was people who have three hundred thousand followers on whatever Instagram when they decided to come off the grid and live on an island with no electricity, et cetera.
So they had to find all this stuff, you know. So I mean, that that could be an idea for you. That is a storytelling because you don’t know what’s going to happen next and for sure. So anyway, that’s an interesting concept for I think for having a TV show. Maybe I should ask them if they want to have a TV show. They’re still on the island and still not on electricity, living off the grid, as they call it.
And they’ve had to have a very entertaining stories to tell as they kill their chickens and light things on fire. So so that could be another idea for a TV show if you’re doing anything interesting, just telling the story of your life. I mean, you know, why do you think people want to watch the reality shows? Because it’s an ongoing story about someone and their life. You don’t know what’s going to happen next. It turns out that things happen you’d never expect, you know, so storytelling is always been important for for us.
And it could be a really engaging TV show format, especially if you get it also on Facebook and Instagram.
How can your Brand be engaging on the new social media platforms? Just check out Lego and how a 30 year old toy has been able to get a movie done that even has a sequel to it!
Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance naming Lego the world’s most powerful brand in 2015. viaThe Lego Model: How to Build Your Social Brand
Different Social Media need different storytelling
With Instagram and Snapchat marketing, they are very different audience and format to market your Brand to your audience. However, each social media platform needs a unique spin on your Brand to get the engagement that you want.
According to Entrepreneur Magazine (New Zealand edition)
Use Snapchat to give brand fans an inside look into how business is conducted, further solidifying their emotional connection.
Or, get creative with the channel and run a few contests or promotions.
Snapchat is built on quick interactions and uses vertical videos and images. Instagram is square format in the stream with possible video for engagement. Facebook, you can stream video live from Facebook Live while in the stream.
National Geographic using Snapchat Effectively
Going to Snapchat, it can be overwhelming to understand how 10 seconds maximum video could be engaging and tell a story. However, National Geographic has been doing well with storytelling on Snapchat.
According to this article by OnlineVideo.net once they figured out that horizontal videos were not getting the right engagement and they needed to do vertical video then it became an engaging storytelling social media platform for them.
“At the end of the day, we’re storytellers,” he said, and that means communicating in a way that resonates with the audience.
Nat Geo offers a mix of videos, photos, articles, quizzes, and facts on its Snapchat channel. To best create vertical video, Williams suggests shooting in 4K and doing a digital punch-in during production.
Instagram with its pictures and text on or below the picture is a very visual social media platform however, it is engaging.
Forrester Research did a study and found that
Instagram for business accounts generated a per-follower engagement rate of 4.21 percent. If maths isn’t your strong suit, that result is 58 times more effective than those of Facebook and Twitter from 4 Methods For Building A Successful Ecommerce Brand
To get a quick start on setting up your Instagram profile get onto the Social Media Marketing list to start connecting with your audience on Instagram (and other social media checklists will be sent by email too!)