video

Step in Front of the Camera Tips and Tricks- Lavelier Microphones

Step in Front of the Camera Tips and Tricks- Lavelier Microphones


Step in Front of the Camera Tips and Tricks- Lavelier Microphones - Why you would want to use a lavelier microphone. What are the pros and cons of using a lavelier. Ideas for when to use a lavelier microphone


lady gasping on idea of being in front of the camera

Step in Front of the Camera Series

After my TV Show Format series, I thought I would do a Step in Front of the Camera series exploring some of the myths, limiting beliefs, possibilities and why it is critical for your business to be stepping in front of the camera to be the FACE of your business.

I have mentioned this before but I was (am) shy quiet person but in 2016, I decided to step up and do a SHOW on GOOGLE HANGOUTS (when it was easy to do it ) because the ONLY WAY I could connect with others was to BE ON CAMERA. So, I did a daily show on Solopreneur Success Strategies primarily on Google + (remember that!) and I gained 12,000 FOLLOWERS. The EASY WAY was to record the 7 shows every Sunday and release them each day while working with my husband in our homebased engineering firm.

NOW with so many people out there on social media YOU have to stand out with your SHOW and SHOWCASE your MISSION, your MESSAGE and your BRAND to be the EXPERT you are. To learn more about WHY you should have a SHOW on TV, Social media and everywhere – see http://jgtips.com/why . #socialmedia #media #marketing #television #ultimatetvchannelsystem

Best Internet Concept of global business from concepts series

Livestreaming is a Powerful Message Platform for your Business

livestreaming

Live streaming video is happening now, and is a wonderful way to express and explain time sensitive information, connect to the audience, and bring personalization to it.

You can’t fake it when you’re live. If you don’t know the answer to something, you’ll have to say so.

Livestreaming is so powerful that it can be banned by countries that want to control their population!

China has recently banned all livestreaming video on three social media platforms as they are unable to censor.  http://mashable.com/2017/06/23/china-bans-livestreaming/#e.1V8t1j0qqK

As some senators found out recently when they did a Facebook Live, you have no control over how people react!

The protest began with just Sen. Cory Booker and U.S. Rep. John Lewis talking live on Facebook, discussing what the Senate health care bill means for all Americans.

Before he knew it, a crowd was gathering around five senators, asking questions and telling stories about their experiences with health care.

by Senators take to Facebook live to address Senate health care bill

However, livestreaming can be an asset to your business if you know your audience.

San Diego Humane Society recently used Facebook Live to document the rescue of #92Yorkies and kick-off a major digital fundraising campaign.  by Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K | npENGAGE

 

When you share your expertise live, people are so much more likely to take you at your word. People will love seeing you, interacting with you and getting personal with you.  But, even when you don’t have a huge turnout for live events, you can repurpose the event to help grow your captive audience.

Large Corporations know the potential of livestream broadcasting and they are willing to invest in the new technology.

Facebook will livestream more than a dozen matches from the Champions League, European soccer’s top tournament, as part of a new deal with Fox Sports.  by Gooooooooal! Facebook will livestream European soccer’s top tournament.

Getting your message out is what jane-gardner.com website is all about and livestreaming is new for business so check out my ebook “Grow Your Audience with Livestreaming.”

 

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How to Engage your Visitors with Video

How to engage your visitors to your video
Ask viewers to act
When you create a video you have to guide your customer,
tell them what the next thing is they have to do.
If you don’t invite them to do something,
that’s exactly what they will do: nothing.
If you want them to click, tell them.
If you want them to buy, tell them, you have to invite them to act.
Add the Description of your Video
This is very important and a lot of people don’t do it.
Every time you upload a video, you have to take advantage of the opportunity to describe the video content.
With this you have the chance to add more calls to action,
this is another key area for ranking your video
in the top of the search engines.
Add the URL in the Description Box
I know this is kind of obvious, but I have to remind you to do this. Every time you upload a video don’t miss the chance to insert your website address or any URL you want.
Take advantage of the high converting power of video.
You can invite people to visit your website from the video itself,
but a lot of people including me are too lazy to type a URL,
so we decide to go to the description box and click on the URL.
Include a real person
Including a real person in your video increases audience trust in your brand.
It will put a face to your brand.
You can show them how passionate you are about your product.
You can take a look at how other Marketers show their faces. This builds a brand amazingly, because next time they see your name,
they will know who you are.
Post videos regularly
People have to see you are alive.
After some time, people will start wondering
why you don’t post new videos.
It implies you don’t care about them.
Post videos on a regular basis.
The cool thing about videos is that people will watch them,
it is way different than reading a post.
Address a trendy topic
Of course you can’t just post boring information.
You must provide quality every single time you post a new video.
If you don’t know what to post just
research about the latest information on your niche
and talk some useful stuff about it
You can even ask them, email them
asking what topics they would like to learn about the most.
You can even take a look at the emails they send you
and record a video answering all of their inquiries.
This will make them very happy.
Video Apologies
Video apologies work awesome.
If there is something people are having a hard time
with regarding your product or service on a normal basis,
use a video to apology for that.
If for some reason there was a mistake related to anything in your business just take the time to say sorry.
When business owners do that, it will increase the customers trust on them incredibly well because it means you care for them.
Interactive Videos are what people want
Please do not just talk.
Try to make the video atractive, funny and easy to understand.
People love to see live examples of something.
Show them live how to use your product.
Show them live how to resolve an issue.
Show them live what people are saying
about your product or services as well,
how they are using your product or services to get the most out of it.
Enjoy what you do on video
Be enthusiastic, be funny, be their friend, feel happy recording a new video and they will feel the same way.

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The Do’s and Don’ts of Video Marketing for Business

Do Invite your audience:
Mention a clear call to action in the video to deploy and engage your potential audience.

Keep it short:   There are so many other websites of competitors in your market that can grab your audience’s attention.

Do Humanize your brand:
When people interact with a real face in a video, it increases the trust factor and puts a brand to your face.

Title is important:
The Title is the first impression of your videos.

Optimize your Video :
You are going to upload your videos on multiple sites, so here you need to create a particular description and title for each video.

Do make it Sharable:
Make sure your video is engaging and compelling so that your audience will share this with their friends and family on social media

Do Be creative:
Be more creative with your videos.

Do Add video to your post:
You can add video to your blog posts and social media posts to increase traffic to your video.

Do Analyze your performance:
Tracking your video’s performance is an integral aspect of a video marketing campaign.

Do describe your videos:
Don’t forget to describe each and every video; a rich description of your videos is a must to get more views.

Don’t follow a set formula:
Videos fail to engage audiences if you take a formulaic approach.

Don’t forget to define purpose:
Ask yourself why you need to create this video?

Don’t pitch:
If you create a short video of around 1-2 minute with a sales pitch, then people will not be interested in watching your videos.

Don’t forget to include a call to action:
Include a call to action in your video to engage them.

Don’t create just one video:
Creating one video is not enough. You can create many versions of it and you can check which one is working for you.

Don’t ignore sound quality:
Video is much more than just visual content.

Don’t include too many messages:
If you have included too many messages in your videos,
it will confuse your audience, and they won’t know what is useful.

Don’t forget to use SEO:
Just uploading your video online is not enough to get expected traffic. You can optimize your video with SEO. You can use keywords in your title for better search results.

Don’t expect instant results:
You upload your video on your online video channel and now you’re expecting more views instantly.
Market your video on other channels and social media.

Don’t try to focus on everyone:
You should focus on your target market.
Everyone has different interests, so don’t try to focus on everyone!

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