Today we want to talk about your customer.
How do your customers find you?
In this Vistaprint survey of their 2000 customers, they found out a lot of things about customers.
Do you know how your customers are finding you?
They do start online. Word of mouth is very important too. This means that customer service is also important.
36 to 35% of respondents found new businesses by online research and word of mouth.
What are they looking for on your website?
They check out your website and what do they find?
Well 34% are unlikely to shop if a business doesn’t have a website.
45% of those surveyed would buy from a poorly designed website.
So thats bad news if you aren’t keeping your website up to date or you don’t have a website because you are missing out on a lot of customers.
They are looking for product information, hours of operation and directions to get there.
They also read online reviews about your business.
Do you know where your online reviews are on Google and Yelp?
Do you know what people are saying about your business on social media or anywhere.
Those surveyed said it was important to read reviews before they visit a business.
50% of them said bad online reviews will prevent them from even visiting a business or buying from a business.
You had better figure out what your customer service is and whether customers are happy with your customer service.
Is your business on social media?
They expect to connect with your business on social media. This could mean Instagram or Facebook or other platforms.
60% of those surveyed said it was important for a business to have a social presence.
28% of 18-24 said it was very important and 1 in 4 of them found a business for the first time on social media.
Do you have your business on Instagram or Facebook talking about your products and services?
Do you have a Facebook group for your customers?
People are visiting small businesses every day on the internet and your business creating a powerful online identity will help them find and shop at your business.
Here are a few of the things you need to get done in your business:
1. You need a nicely designed website easy to find.
2. Your business needs to be on social media.
3. You need Customer service that is engaging and responsive to customers.
At jane-gardner.com, we talk about Messaging which includes your website. Is your website mobile responsive? Do they find your website easily?
We talk about the customer. Who is your customer? What do they want? How can you give them what they want? How do you make them happy day to day so they buy from you more often.
See us at jane-gardner.com. Hope to see you here!