According to a CNBC account survey, 57 percent of the public has had some form of streaming service, and this number is rapidly growing. But does this all mean to you? Well, this enables businesses and companies to now build a larger viewer audience and set themselves up as an authority. As we all know that the power of TV creates that something special. TV is a powerful media for getting your message across. It produces results like no other media. We aren’t talking about adverts, though. What we’re talking about today, it’s about you having your own TV channel streaming , streaming into millions of homes through Roku and Amazon fire.
On Demand Streaming TV can be evergreen TV.
So if your business is on people’s TV sets, well, your show is evergreen. It’s always there. There’s always going to be people looking at it. You’ll reach a new audience and of course, you’ll reach a worldwide audience on Roku and AmazonFire.
Roku and AmazonFire have over 40 million subscribers each in 2020.
Roku currently has over 40 million active accounts in 2020. And these figures are rapidly increasing with their push to expand into Europe. Roku has a base of 40 million active subscribers, which could be a possible one hundred and twenty million viewers based on households with three or four people in them. Roku is the number one streaming platform in the U.S., with the most hours streamed.
Now, Amazon Fire TV currently has 40 million active accounts as well in January of 2019. Remember, this is users, not viewers. There could be three to four people in each household. So the combined viewers could also be around 200 million. The subscriber numbers that I just told you about, are pre pandemic.
People have gotten into the habit of watching Streaming TV
People have gotten into the habit of watching streaming TV channels like Netflix, Amazon Prime, Disney plus, they are looking for entertainment. They’re looking for educational programs and instructional shows. In the UK alone, it’s estimated that streaming TV has overtaken pay-TV for the first time in 2018. The figures are fifteen point one million for pay TV and fifteen point four million for streaming TV. This signifies that the trend for watching broadcast TV has continued its fall since 2000, with those viewers switching to streaming TV.
On Demand Streaming TV builds awareness for your business
If what if you have a reason to be on on streaming TV? Well, it builds awareness for your business. If people don’t know about your business, they can’t become your customers. Having your own TV channel will boost your visibility among potential customers that if you reach a new worldwide audience or the audience that you couldn’t have imagined possible to reach before on national TV.
Being on Streaming TV can communicate authority for your business
You can also communicate authority with your TV channel. Customers are becoming savvier and more discerning about which brands of business they support. Having your own TV channel with free, fully updated, relevant content will build your brand’s authority and make sure you make a positive impression showing that your business is trustworthy and knowledgeable. You can also communicate authority with a TV channel. You can also create a video catalogue of your shows on your TV channel.
Your Business can showcase your products and services in one place
You can showcase all of your products and our services in one place. Produces entertainment rather than a stuffy video brochure, you can create shows around your products and services. For example, a cooking show to showcase your chef skills or kitchen products.
You can showcase the authenticity of your Business
You can show authenticity. Customers aren’t interested in businesses that publish dry corporate style content. Instead, you can let your brand’s personality shine through and everything you share on your TV channel. You can show your customers a different side of your business to connect with them on a deeper level. You can also grow affordably with your TV channel, your business, regardless of size or budget, has an amazing opportunity to grow your audience influence and have brand awareness through platforms like Amazon Fire and Roku TV.
You get a lot of value for your dollar with this new media
You could get a lot of value for your dollar with your own TV channel, especially right now, while it’s so brand new and innovative media. You can find a new audience on TV for your business, those who have cut the cord of traditional TV are looking for an education, inspiration, motivating motivation, instruction and entertainment to change their lives.
So what has does your business have when on On-Demand streaming TV?
Well, your shows can promote you and your business and you can get people to join an email list. You can promote your products and services. You can get people to call you on the phone. You can get people to take a survey. You can showcase and demo products. You can send people to your website and so much more with a TV channel. People who are interested in your content automatically find you and your channel. With your own prestigious Internet TV channel, you can tap into a gigantic audience of millions where you can get an avalanche of high quality traffic.
You can promote your own products and services and finally feel secure because you’re getting consistent and reliable stream of leads and sales, you can promote other people’s products for commission. You can build a solid and reliable brand which will lead to even more long term sales, future proofing your business. You can be seen as a leading and trusted authority in your market, outdoing your competitors because you shine with your TV channel, making it easier to sell at higher prices because you have the authority and prestige. You can increase profits even further from TV ad revenue by monetizing your TV channel.
So yes, with this you’re tapping into what has to be the biggest audience possible without breaking the bank, having your own TV channel. So if you would like to talk further about the opportunity to have your business with its own TV channel, you can make an appointment at http://jgtips.com/t60mincall so thank you for listening.
This is Jane Gardner of the Visibility Broadcast TV Network, and we look forward to having a chat.
Hope you enjoyed the training and to download the Easy TV Show Blueprint you can go to http://jgtips.com/easy.
From Foundation from Economic Education, a personal history illustrated by Sean on how we have come to being a Streaming TV culture now. Entertaining and illustrative ! The future is now!
Streaming media is the future.
Entrepreneurial startups outside of mainstream media.
From Blockbuster (who’s that) to now with Netflix subscription DVD’s shipped to your home ( I remember those days) to now.
Digital technology made in -person rental obsolete.
Success in the market depends on intuition as you never know whether an innovation will turn out to be true!
The customer determines what they want and they drive the economy.
Netflix by 2010 had no competitors in streaming TV and Blockbuster filed for bankruptcy.
Free market has increased the number of streaming TV channels and apps and they continue to add new Channels.
2011, Netflix and Amazon started to create their own original content and shows.
By 2018, there are new niche TV networks and Disney+ become a Streaming TV service.
All due to the consumer making choices when it came to streaming TV and there is no monopoly or antitrust action stopping from TV networks being created and successful or fail.
Open competition and innovation has developed the history of Streaming TV.
The new innovative Streaming TV open market and competition will only continue to grow as the consumer subscriber growth affects the success or failure of a streaming TV network on demand distribution.
Competive market like Streaming TV is a lesson in economics.
If you are interested in talking to me about Streaming TV business model, feel free to book a time at http://jgtips.com/l60interview
Speakers, Influencers, Consultants, and Experts:
Do you want more publicity, leads, and exposure that leads to clients wanting to work with you?
Imagine having your own TV show.
Imagine appearing on 2-3 TV shows per week, being interviewed by experts in your market .
Imagine being able to be seen as the Expert you are by people you haven’t met because they saw your TV show or interview on other’s media show.
Here’s the reason TV is so hot right now:
1) TV can be super-easy when done right, plus it can be strategically leveraged into other media channels
2) The online print “lead magnet” market is saturated.
3) If someone watches you live on TV, there is huge credibility.
4) When someone comes to your site, they WANT to work with you (they are pre-sold you are an expert because of the TV credibility).
5)When done strategically, an online TV Show can have You being seen everywhere on the internet!
6)When you are the FACE of your Business and get out in front of the camera, people get to know, like and trust you quicker than reading a book or listening to a podcast.
You are watching me now! You are judging me by your first impression of me, my stutter, my repetitive use of “ums” and “so” or even by what I wear.
However, you are thinking “she is brave with warts and all” and “I couldn’t do that and have people judge me.” The reality is you and I and everyone are being judged from our photo, our words, our look, our reactions and what we do. So, why not be brave and show your human side!
The future of the internet is more video, more human relationships and being in front of the camera. I don’t see the world turning back to Powerpoint presentations and animations or robots being the Face of the Business.
You are the FACE of the business, so come out from behind the camera.
On Demand TV
OTT (Over the Top TV)
Cut the Cord TV
Whatever you call it, Streaming TV is growing exponentially as more people find Cable TV expensive or limiting in its programming.
Before 2020, streaming TV was new and novelty but with the pandemic, people are searching to be entertained, educated or try e-learning.
To encourage new subscribers, Streaming TV networks are creating and buying new programming and winning awards – Netflix and Amazon Prime win awards every year!
To encourage new subscribers, Roku and AmazonFire opened up their technology to Direct Publishers like myself to create free and subscription based TV channels on their network.
At this moment in time, a Direct Publishing network like myself has the ability to have free TV channels and subscription based channels on Roku, AmazonFire and AppleTV easily
Amazon Fire has 40 million subscribers (Jan 2020)
Roku Network has 43 Million Subscribers (Oct 2020)
Apple TV has 40 Million Subscribers (Aug 2020)
For Free TV channels, a visitor views TV CHANNEL description in Roku Guide and installs your channel in order to see it or you as the owner give them the link inside of Roku or Amazonfire.
For a Subscription based TV Channel (SDK), a visitor signs up for membership on website in order to link and view the subscription TV (much like Netflix except you have your own channel membership website).
You are not dependent on major networks to have your own TV show.
You don’t have to work on local cable TV anymore.
You can have your own TV show on Streaming TV which as you have seen has millions of viewers searching for TV shows to watch!
Feel free to book a time to talk to me about Streaming TV!